Joop van Heijgen Posted August 24, 2013 Share #1 Posted August 24, 2013 Advertisement (gone after registration) Shake It Like A Polaroid: Fujifilm Eyes Instant Gratification Fujifilm is now the world’s only major maker of instant cameras – invented by Polaroid founder Edwin Land. The company eyes 25% growth to 2 million instant cameras in the year to March, and it expects to maintain at least 20% growth in the following year. Fujifilm hopes the new camera, which goes on sale on Sept. 20, will capture fans abroad as well. “People crave something real, a physical object that is unique and that you can hold in your hand,” said Masato Yamamoto, general manager of Fujifilm’s photo imaging products division, on the sidelines of the camera launch. “Film yields an authenticity that is often missing in a digital world.” Shake It Like A Polaroid: Fujifilm Eyes Instant Gratification - Digits - WSJ instax mini90の魅力: instax mini90 | FUJIFILM Link to post Share on other sites More sharing options...
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Joop van Heijgen Posted August 25, 2013 Author Share #2 Posted August 25, 2013 Some reactions of the Rangefinder forum: http://www.rangefinderforum.com/forums/showthread.php?t=135829 Link to post Share on other sites More sharing options...
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