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Took a series for a mag to illustrate Grundfos.com in Denmark's use of technology. The lady on the picture is their international key account manager who travels a lot and stay up to daye via her handheld device.

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Took a series for a mag to illustrate Grundfos.com in Denmark's use of technology. The lady on the picture is their international key account manager who travels a lot and stay up to daye via her handheld device.

 

Hi Thorsten;

 

For a brief moment I thought it is this yellow t-shirt stuff; but apparently it isn't.:-) I visited their web site.

 

I understand that Grundfos is your customer and these PR shots are important for you and the company. Which one I like..? For me, in my opinion, none of these shots are suitable.

 

#1 The ladys handbag is aligned w/ the other person working his BlackBerry. Do you have something where her handbag is closer to her? Her facial expression doesn't work for me. There are too many chairs in the foreground and the champagner glases rather distract then add to the composition. The light is good.

 

#2 Here, focus is set to her eyes, that's fine. But her Cartier Tank is more in focus then the BB; as a single shot it is not clear if Cartier or Blackberry are the intention of this shot; Cartier is closer towards focal pl. than her BB.

 

#3 Sitting on dinner tables is not a good manner in all countries; however, it can be an offence in some countries.

 

I trust this helps.

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Glad the votes are for no. 1 so clearly. It wasn't my first guess when I started scanning but when I look at them here and at the comments it's rather clear.

 

It's always great help and very interesting to hear your comments!

 

Well, it's actually the phone company's magazine (in Danish) telling how you can't live without GPRS. Which seems to be true. I of course know what story has to go with this, and besides being able to carry your 'laptop' in your handbag, there is also some cute anecdotes as for example her son calling her while she stood on the Great Wall in China (to clarify som daily question about what was in the laundry). So you're always on no matter where in the world. Which - as you can imagine - can be a nightmare if you can't organize it to fit your life. But also a relief if you travel 1/3 of the year as this lady: Her friends and family can always e-mail, call or whatever day or night, no matter if she is in Moscow or in her garden. They won't be able to tell the difference.

 

Choosing a female user was my idea. I'm fed up with men and their gadgets in technology magazines. (Which by the way leads to an interesting anecdote because this equipment was clearly designed to be worn in the belt of a man and not be attached to a woman). Women has another take on technology and that's refreshing.

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Absolutely #1 for all the reasons stated by those who cited it. Since it is a Danish-only publication, and since it didn't bother you, sitting on the table is acceptable, and it shows a casualness to her using technology. No big deal that the Blackberry is not in prime focus. The important thing is that she is clearly using wireless technology.

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Well thinking as the client:-

 

#1 - an alternative thought on this would be: clearly a posed shot to show a female using technology (and a male technician in case she cant understand the buttons). This could be the worst negative thought a person could have. Another view of this shot is that it is clearly posed and un-natural with distractions such as the chairs, bright painting, other person and handbag.

 

#2 Woman is not a young attractive model and so males will look at it thinking "well if that is the type of woman I would end up chatting to with this phone, forget about it". Also as Uwe mentions, the phone is not in focus. So as the person commissioning it, I would not be happy.

 

#3 my preferred one as she has clearly received or seen something amusing on it which must have come from a family or friend - so the phone is not just for boring business but has a benefit. This would be theme I would like if I was the client.

 

People buy "benefits" not features nor attributes and sales people understand this.

 

Of course cultural differences apply for the target audience, from my "reading" of the photos, so my comments could be clearly wrong for Denmark and the Nordic countries.

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Thorsten,

 

#1 ia a winner. I like her informal expression and the pattern of the chairs is terrific. Ignore idiotic comments. This one is the money shot. Listen to Brent who gets paid for this. BTW, I used to pick the advertising shots for Coca-Cola Europe in the early seventies. #1 I would print. Next...

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Thorsten,

 

#1 ia a winner. I like her informal expression and the pattern of the chairs is terrific. Ignore idiotic comments. This one is the money shot. Listen to Brent who gets paid for this. BTW, I used to pick the advertising shots for Coca-Cola Europe in the early seventies. #1 I would print. Next...

 

Idiotic comments? I see nothing but people making suggestions and expressing their preference.

 

The 1970s were a long time ago William.

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Have enjoyed reading all the comments and analysis, which have moved me to add my tuppence worth...

 

Agree with the votes for No. 1 as having the most impact. However I'm not too sure about the inclusion of the ubiquitious designer handbag. If it's intended as a device to emphasize that this she's not there to bring in the tea, then maybe there are other ways. Maybe a couple of dark suited silver haired Director types in conversation, in the background and out of focus would convey that message. Might also mean that the 'tech support' looking guy was extraneous.

Not sure either about the glimpse of knee, maybe just bringing one of my fetishes to the fore, but in this case, I'd rather it wasn't there.

 

Sorry about all that.........have to sit down now, all these attempts at creative analysis have quite carried me away.

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Thorsten,

 

#1 ia a winner. I like her informal expression and the pattern of the chairs is terrific. Ignore idiotic comments. This one is the money shot. Listen to Brent who gets paid for this. BTW, I used to pick the advertising shots for Coca-Cola Europe in the early seventies. #1 I would print. Next...

> Idiotic comments?

 

Not sure about this comment - I just came all the way down from the German Forum. I struggled over there about cultures and discussions about it, and how to improve the forum.

 

I can live with your comments as far as I am concerned.

 

I tried to be helpful and put the company and the pictures into context. In my wordings I cannot see any offence against Thorsten nor anyone else.

 

I also read feedback about these three pictures; they do not neccessarily reflect my opinion but it would never cross my mind to find their comments 'idiotic'.

 

William, I don't mind about your wording and I can easily close this chapter. :-)

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Idiotic comments? I see nothing but people making suggestions and expressing their preference.

 

The 1970s were a long time ago William.

 

Hmmm... Spent a half hour on the phone with the marketing director last week. Appears they still value input from the trenches or I would not have received the call. As you know, I'm in retail in the U.S., a REAL battleground with twice as many products to chose from as you have in Europe. Confusion is our main problem.

 

Was responsible for the Lord Lichfield (RIP) photography in our adverts some ten years ago. You can't expect BMW or PAG to have that kind of taste however. Have to work with what we've got. :(

 

BTW, the more things change, the more they stay the same. If you don't learn from the past, etc., etc.

 

Incidentally, what is YOUR day job? :D

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