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Leica D-Lux 7 007 Edition


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Leica D-Lux 7 007 Edition

A photography exhibition from James Bond films spanning 60 years accompanies the launch of an elegant, limited special edition of Leica’s high-end compact camera.

Wetzlar, 23rd February 2023. Ever since the world’s most famous secret agent made his on- screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has opened EON’s photographic archive for an exhibition of legendary Bond images. The ‘Photographs from the James Bond Archive’ exhibition is on display at Leica Gallery London until 21st March 2023.

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Refined, discreet, and always ready for action: The classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special edition offers a particularly elegant exterior, and comes with a range of exclusive accessories.

In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister...?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.”

The same air of timeless sophistication characterises the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films.

Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably, while being instantly ready for action. With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 f/1.7-2.8 ASPH. (35mm equivalent: 24 – 75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions.

To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set is limited to exactly 1,962 units. The set comes in a specially designed presentation box and will be available globally at Leica Stores, the Leica Online Store and authorised dealers starting 23rd February 2023. The recommended retail price will be 1,990 EUR including VAT.

© 007 and related James Bond Indicia © 1962-2023 Danjaq and MGM. 007 and related James Bond Trademarks are trademarks of Danjaq. All Rights Reserved.

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8 minutes ago, LUF Admin said:

Leica D-Lux 7 007 Edition

A photography exhibition from James Bond films spanning 60 years accompanies the launch of an elegant, limited special edition of Leica’s high-end compact camera.

Wetzlar, 23rd February 2023. Ever since the world’s most famous secret agent made his on- screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has opened EON’s photographic archive for an exhibition of legendary Bond images. The ‘Photographs from the James Bond Archive’ exhibition is on display at Leica Gallery London until 21st March 2023.

Welcome, dear visitor! As registered member you'd see an image here…

Simply register for free here – We are always happy to welcome new members!

Refined, discreet, and always ready for action: The classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special edition offers a particularly elegant exterior, and comes with a range of exclusive accessories.

In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister...?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.”

The same air of timeless sophistication characterises the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films.

Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably, while being instantly ready for action. With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 f/1.7-2.8 ASPH. (35mm equivalent: 24 – 75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions.

To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set is limited to exactly 1,962 units. The set comes in a specially designed presentation box and will be available globally at Leica Stores, the Leica Online Store and authorised dealers starting 23rd February 2023. The recommended retail price will be 1,990 EUR including VAT.

© 007 and related James Bond Indicia © 1962-2023 Danjaq and MGM. 007 and related James Bond Trademarks are trademarks of Danjaq. All Rights Reserved.

Is a Walther PPK with red dot included in the presentation set? 

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So sad! Instead of improving and continuing the excellent and compact CL, they stop its production while Fuji and Sony are coming with great APSC !  Instead, they are taking an old Panasonic; and dressing it with a red dot!… If at least it had a better and larger sensor!

I wonder who is running Leica, and where Leica is heading?

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1 hour ago, Louis said:

So sad!

Pathetic indeed, for me it communicates as if Leica is desperate, which I don't know btw. Breaking the last taboo in merchandising the Leica imago. But it's fun you know!

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15 hours ago, Louis said:

So sad! Instead of improving and continuing the excellent and compact CL, they stop its production while Fuji and Sony are coming with great APSC !  Instead, they are taking an old Panasonic; and dressing it with a red dot!… If at least it had a better and larger sensor!

I wonder who is running Leica, and where Leica is heading?

LCAG's APC-S is dusty corner. With fancy CL and awesome X in the past. Just some T which they can't even make to work with their flashes properly. 

As for collectors, it needs sensor and the rest of guts just symbolically.

Or something like in post #5. If Leica would release Instax camera with Simpsons, I'm not sure, if I'll resist. 

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Fun facts :

D-Lux 7 launched in November 2018 at 1,180 € VAT inc. in France

LX100 II launched in October  2018 at 949 € VAT inc. in France

Today D-Lux 7 is sold at a whopping 1,350 € whereas LX100 II is only around 774 € in most french stores. 

Leica increased its price by 14% when Panasonic lowered his by 18%. Making a price difference between the two at a outrageous 75% instead of 25% at launch. 

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Marketing...all marketing.... let's sucker some into thinking they are secret agents.....   To me, sure...I like james bond...but to carry around something like this just shows me that I have a big 'red dot' not on the camera but on my head. A red bulls-eye for sucker...

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