Leica Cine 1: Leica Presents First Leica Laser TV At IFA

[LUF Admin]

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Leica Camera announced a few weeks ago a cooperation with Hisense in the market for laser TV devices. The first product to be presented at IFA 2022 in Berlin will be the Leica Cine 1, the first Leica laser TV.

It is to be launched in the second quarter of 2023 in two variants: 80- and 100-inch. The price for the 80-inch variant is said to be €6,900.

Product Images Leica Cine 1

Bilder Leica Cine 1

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IFA 2022: Leica Camera AG revolutionises the future of television

In an exceptionally puristic design, the first Leica laser TV combines brilliant picture quality in 4k resolution on 80- and 100-inch displays with an impressive Dolby Atmos surround sound and TV tuner, as well as intuitive smart TV operation and user-friendliness.

Wetzlar, 1 September 2022. Leica Camera AG enters the market for large-scale TV and home cinema products with its first laser TV, Leica Cine 1, and sets new standards for the future of television.

With its unique triple RGB laser technology, the Leica Cine 1 delivers particularly bright images and breathtaking colour rendition with a service life of over 25,000 hours. Its sophisticated Summicron lens with aspherical elements is manufactured in accordance with Leica standards and is precisely matched to the image size to ensure consistently high imaging performance. This is the first time that the unmistakable character and outstanding quality of a Leica image can be experienced on 80- or 100-inch displays in 4k quality in moving pictures. The outstanding picture is supported by an integrated, high-performance Dolby Atmos audio system for the perfect home cinema experience.

On top of that, connectivity is at the highest level: the integrated TV tuner including CI slot for pay TV channels provides linear TV enjoyment and the VIDAA smart TV launcher opens up the world of streaming entertainment for users. Hard drives or additional players such as Blu-ray players or game consoles can be connected via the built-in HDMI and USB inputs. The screen mirroring function rounds off the streaming experience. What’s more, it’s good for long, top-quality home cinema nights: the projected image of the Leica Cine 1 is considerably less fatiguing for the eyes than conventional TV displays.

In addition to its technical specifications, the Leica Cine 1 also impresses with regard to energy consumption and design. Short-range laser technology consumes significantly less energy than an OLED TV of a comparable size, and the typically puristic Leica design language is reflected in the durable, silver premium aluminium body with a slim automatic dust cover for optimum lens protection. Sophisticated and well-thought-out details such as perforated plates on the sides for better audio output and effective ventilation are not only the epitome of the high level of technical precision of the long-established Leica brand, but also underline the high standards of functionality and feel in the design of Leica products.

‘In the future, optical expertise will become a key success factor in the TV market, the largest consumer electronics market in the world with over US$100 billion in annual sales. I am therefore proud that, in cooperation with our strategic partner and on the basis of our world- leading optical expertise, we have succeeded in creating an extraordinary product with the Cine 1: ‘Optical high-tech meets design.’ With the Cine 1, consumers can experience cinematic pleasure in the comfort of their own homes at the highest audiovisual level – cinema is coming home,’ says Matthias Harsch, CEO of Leica Camera AG.

[Guest]

Just had an email about this.

Diversification is everything. 

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[andybarton]

It would be interesting to know how much different these things are from the original product.

 

https://hisense.co.uk/tvs/all-tvs/features/laser-tv/

[Guest]

5 minutes ago, andybarton said:

It would be interesting to know how much different these things are from the original product.

 

https://hisense.co.uk/tvs/all-tvs/features/laser-tv/

More than likely cosmetic only. Maybe improved lenses.  The gizzards will be the same.

Edited September 1, 2022 by OThomas

[thebarnman]

This reminds me when Leica slide projectors were no longer being made (a re-branding of the Kodak slide projector?) and a digital projector was then introduced to project digital files.  I don't think many of those digital projectors were sold and I never heard about them again.  

This new product reminds me of when Leica introduced a digital projector.  It's going to take an awful lot of incredible image processing to compete with Sony or JVC.  I agree, maybe the lens is better but overall image quality (nit levels, color space, out of the box performance VS calibration, SDR/HDR (HDR not very good with projectors) along with video processing also matters.  

[ellegant]

Slap a red Leica badge on it and raise the price 3X or 4X a competitive and comparable product. Sure to sell!

[Simone_DF]

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On 9/3/2022 at 8:40 PM, ellegant said:

Slap a red Leica badge on it and raise the price 3X or 4X a competitive and comparable product. Sure to sell!

Not 3 times the price, but almost. A HisenseTriChroma Laser TV 4K L9G, which use the same "unique triple RGB laser technology", which maybe is not so unique as Leica claims, is 4900 for the 100" and 5500€ for the 120", and it comes with a screen included

https://www.projectorcentral.com/Hisense-L9G-TriChroma-UST-Laser-TV-Review.htm

[BernardC]

On 9/4/2022 at 4:40 PM, Simone_DF said:

Not 3 times the price, but almost

1.5x the price, but that's comparing list price to street price.

It will be interesting to see some back-to-back comparisons. Maybe they are different enough to justify a small premium (15-25%?).

[Simone_DF]

18 hours ago, BernardC said:

1.5x the price, but that's comparing list price to street price.

It will be interesting to see some back-to-back comparisons. Maybe they are different enough to justify a small premium (15-25%?).

It's more than 1.5x. With 6900€ you get the 80" Leica, but the basic Hisense model is 100", not 80".

I think it's better to wait for proper technical specs to be able to do a better comparison, but given it's a collaboration, I wouldn't be surprised if this ends up being another "slap a red dot on it" maquillage operation.

[BernardC]

2 hours ago, Simone_DF said:

It's more than 1.5x. With 6900€ you get the 80" Leica, but the basic Hisense model is 100", not 80".

I think it's better to wait for proper technical specs to be able to do a better comparison, but given it's a collaboration, I wouldn't be surprised if this ends up being another "slap a red dot on it" maquillage operation.

I saw the image size difference. Leica's models are 80" and 100", whereas Hisense offers 100" and 120". Everyone seems to "know" that it's a straight rebadge, so I can only assume that Leica tightened-up the maximum image size for IQ reasons. Thus Leica 80" = Hisense 100".

The other possible explanation is that Leica's projectors are not the same as Hisense's...

It's not at all unusual for different display engines to be sold under several brand names. Apple monitors aren't made by Apple, and neither are Dell monitors made by Dell. Philips, Panasonic, Sony and LG OLED televisions start life in the same fab.

I'm sure that all will be made clear soon. Home theater geeks are even more obsessive than photographers, so there will be no shortage of instrumented tests.