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Price Increases 01 April 2021


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1 hour ago, bags27 said:

I don't fully buy the exchange rationale for the price increase. The euro/dollar is pretty much at its historical average (see below chart). The closest thing to Leica in some ways is the Birkin Bag, which was initially designed for its UI (Jane Birkin offhandedly opined that she'd love a fashionable bag suitable for a young mother)  as well as its luxury, and now is intentionally made expensive and scarce to allow the buyer to rationalize the purchase as an investment. Hermes is entirely candid as to its strategy: this is how it introduces the bag: "Hermes Birkin bag prices do increase each year at the Hermes boutiques.  The price of a Birkin bag increases each year making these bags more coveted and worth more over time."

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I don’t think a Birkin bag is the “closest thing to Leica” at all in terms of pricing, strategy, availability, or anything really. 

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