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Panasonic to market consumer products under Leica brand?

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Something may be afoot, from SLrumors:-

https://www.slrumors.com/

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My source told that on latest meeting it had been revealed that grand plan can be to shift all of consumer imaging product to be under Leica brand within 2 next years, with departments still mostly residing in Japan. Pro will remain in Panasonic.


Panasonic want to reposition all product as being premium, elite focused ones. Same as new S1 and S1R cameras and lenses.


Choosing L mount had been part of this same strategy.


Shifting all to be under Leica brand can be necessary due to more price hikes planned ahead, especially this considers lenses.


Also sales and preorder number more correspond to niche brand like Leica already.


My source is not sure about GH lineup future, but it can even fall as victim of big management decisions or can be transferred to pro department.


Note – it is management talks, not final decision!

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20 minutes ago, sillbeers15 said:

Panasonic can buy up Leica anytime base on it’s financial means.

Of course Leica can always decline to sell. That is a virtue of private ownership.

 

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Well, I guess that as Panasonic is a specialist premium brand, not specialising in consumer products, and Leica is particularly strong in the mass-market consumer products, it makes sense ... oh, hang on ...

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Maybe Panasonic will stop selling Panaleicas - just leave them to Leica to sell under its own brand.

Seems odd to me though.

Edited by LocalHero1953

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13 hours ago, LocalHero1953 said:

Maybe Panasonic will stop selling Panaleicas - just leave them to Leica to sell under its own brand.

Seems odd to me though.

Thinking of it. It is now actually more odd that they sell the same camera with a slight different firmware and make up

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As we all know the Panasonic cameras are made up from all the parts that Leica rejected as not good enough, so I guess that Panasonic are fed up with all the warranty issues of their poor quality cameras made from the Leica reject parts bin. So now it will be Leica versions only.

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23 hours ago, pico said:

Of course Leica can always decline to sell. That is a virtue of private ownership.

 

The sustainability of a company depends on its ability to continue value adding on what its customers are willing to pay.

In the past Leica also failed because it stopped bringing value to it’s customers.

A major part of consumer product value add lies in new product development. Many smaller consumer product maker failed to do so fast enough due to resources limitation. Volvo cars is a good example that ended up in Chinese hands. I did not think it was by choice of Volvo.

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It sounds to me like Panasonic's "grand plan" is to stop selling entry-level point-and-shoot and concentrate on the ones with Leica-branded lenses. That's already the case for the Lumix Point & Shoot cameras in my country, except for the two cheapest ones. There may be more low-end Lumix in other markets, but they won't be able to compete against phone cameras much longer.

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