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Is the start of FujiFilm getting out of film


Steve Ricoh

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https://petapixel.com/2017/10/27/fujifilm-killing-off-films-2018-things-look-grim/

 

If not for the company's long standing association with film, they would not chose to use the brand name FujiFilm on a digital camera. I think the name would become increasingly senseless if they were to pull the plug on analogue.

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If Fujifilm are "getting out of film" they will presumably just stop making it full stop. Trimming a few lines and changing packaging configurations isn't really the same thing and even this clickbait type "article" acknowledges what film Fujifilm will still be offering.

 

 

After this latest round of discontinuations, there will only be a very small handful of Fujifilm slide, negative, and black-and-white film stocks left:

 
Fujichrome Velvia 50
Fujichrome Velvia 100
Fujichrome Provia 100F
Fujicolor Superia Venus 800
Fujicolor Superia Premium 400
Fujicolor 100
Fujicolor Pro 400H
Fujicolor Pro 160NS
Neopan 100 Acros rolls

 

Hardly a small handful IMO. More than enough variety to keep most photographers happy.

 

Incidentally, the petapixel piece quotes Japan Camara Hunter. He is not an unbiased authority and has, I understand, some history in talking down Fujifilm. 

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Was just at the PDN Photoplus Expo in NYC and they had one wall (admittedly and expectedly a small spot) of their area showing their different films plus a larger area designated for their instant camera (even Polaroid, at least the name) is back. So I agree with Ian, reconfiguring the business to keep some portion alive is rational and acceptable and in no signals shut-down, at least not to me. 

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