LUF Admin Posted February 24, 2016 Share #1 Posted February 24, 2016 Advertisement (gone after registration) According to a report by German Manager-Magazin Leica is planning to offer smartphones with the Leica brand. Joint venture partner is the Chinese telco equipment supplier Huawei. The report says that the first product will have the name P 9 (Leica P9?) which was introduced to telco companies this week during Mobile World Congress in Barcelona. Besides the Huawei logo the Leica P9 will have the iconical red Leica logo. Release is planned this spring, price is rumored to be about 600 €, similar to an iPhone 6. We keep you informed as soon as we receive official information from Wetzlar! 1 Quote Link to post Share on other sites More sharing options...
Advertisement Posted February 24, 2016 Posted February 24, 2016 Hi LUF Admin, Take a look here Breaking News - Leica is entering the Smartphone Market. I'm sure you'll find what you were looking for!
Ingo Posted February 24, 2016 Share #2 Posted February 24, 2016 Fullframe? 1 Quote Link to post Share on other sites More sharing options...
jaapv Posted February 24, 2016 Share #3 Posted February 24, 2016 Well,if it makes them money to invest in camera production, bless... I won't be buying one, though Quote Link to post Share on other sites More sharing options...
otto.f Posted February 24, 2016 Share #4 Posted February 24, 2016 Well,if it makes them money to invest in camera production, bless... I won't be buying one, though It's all for the benefit of future M-users I'm sure Quote Link to post Share on other sites More sharing options...
Mr10Percent Posted February 24, 2016 Share #5 Posted February 24, 2016 I'd better start respective topics for discussion then:- What Bag? What Tripod? What Filters? Why isn't it as good as a Sony? Why AF and no Manual Focus? When will firmware 3.0 be released? 5 Quote Link to post Share on other sites More sharing options...
Steve Ash Posted February 24, 2016 Share #6 Posted February 24, 2016 I understand Andreas is misreading the news in the German magazine. It states there is a cooperation with Huawei. I suppose Leica is supplying some lenses for the phone and the licences to allow Huawei to place the Leica logo also on the phone. It will not be a Leica phone but a Huawei phone. Regards, Steve 2 Quote Link to post Share on other sites More sharing options...
otto.f Posted February 24, 2016 Share #7 Posted February 24, 2016 Advertisement (gone after registration) I understand Andreas is misreading the news in the German magazine. It states there is a cooperation with Huawei. I suppose Leica is supplying some lenses for the phone and the licences to allow Huawei to place the Leica logo also on the phone. It will not be a Leica phone but a Huawei phone. Regards, Steve Read the interview with CEO Oliver Kaltner in the latest LFI and you'll see that this is not just a coincidence or a minor side-activity but a deliberate strategy to build a position in that sector, which is understandable too Quote Link to post Share on other sites More sharing options...
earleygallery Posted February 24, 2016 Share #8 Posted February 24, 2016 Will phone calls made with it have that 'Leica look'? 3 Quote Link to post Share on other sites More sharing options...
plasticman Posted February 24, 2016 Share #9 Posted February 24, 2016 Will phone calls made with it have that 'Leica look'? James, you're showing your age. No-one actually makes "phone calls" with their cellphones anymore. 4 Quote Link to post Share on other sites More sharing options...
semi-ambivalent Posted February 24, 2016 Share #10 Posted February 24, 2016 It's all for the benefit of future M-users I'm sure Don't cash out too soon. I'm sure Leica isn't giving that red dot away for free. I doubt an Lphone is a gateway drug to Summiluxes but anything that keeps Leica in the public's eye is good for the company. They just need to keep it classy and back away slowly from the Pantone swatches and sandpaper... My name is s-a and I'm a Leica owner Quote Link to post Share on other sites More sharing options...
Manoleica Posted February 24, 2016 Share #11 Posted February 24, 2016 Can't wait for the Kravitz or the P60 version.. Quote Link to post Share on other sites More sharing options...
LocalHero1953 Posted February 24, 2016 Share #12 Posted February 24, 2016 Can you use R and S lenses with them? 1 Quote Link to post Share on other sites More sharing options...
earleygallery Posted February 25, 2016 Share #13 Posted February 25, 2016 Will it show brass on the edges? Will it be Made in Germany? Will it be available without a screen, like the M60? Will it be available with a Noctilux lens? Quote Link to post Share on other sites More sharing options...
Manoleica Posted February 25, 2016 Share #14 Posted February 25, 2016 (edited) Corrosion would be my main worry... Who's making the Case & Wrist Strap? Edited February 25, 2016 by Manoleica Quote Link to post Share on other sites More sharing options...
CheshireCat Posted February 25, 2016 Share #15 Posted February 25, 2016 According to Leicarumors: "Leica is probably supplying the lens and maybe some jpg algorithms." JPG algorithms ? :lol: Quote Link to post Share on other sites More sharing options...
CheshireCat Posted February 25, 2016 Share #16 Posted February 25, 2016 Will it be available without a screen, like the M60? Indeed, but this will bring the cost way up. However, I also hear you can disable the movie function, and for real purists you can also disable the "call" button. Real elite people don't dial calls, they have other people call them. 2 Quote Link to post Share on other sites More sharing options...
Manoleica Posted February 25, 2016 Share #17 Posted February 25, 2016 Don't cash out too soon. I'm sure Leica isn't giving that red dot away for free. I doubt an Lphone is a gateway drug to Summiluxes but anything that keeps Leica in the public's eye is good for the company. They just need to keep it classy and back away slowly from the Pantone swatches and sandpaper... My name is s-a and I'm a Leica owner And I Approve This Message...Trumped @ the Post.. Quote Link to post Share on other sites More sharing options...
Steve Ash Posted February 25, 2016 Share #18 Posted February 25, 2016 Read the interview with CEO Oliver Kaltner in the latest LFI and you'll see that this is not just a coincidence or a minor side-activity but a deliberate strategy to build a position in that sector, which is understandable too I do not think that Leica felt into this by mistake. My point is Leica is the sub-supplier not vice versa. Quote Link to post Share on other sites More sharing options...
LUF Admin Posted February 25, 2016 Author Share #19 Posted February 25, 2016 Here is the full press release from Wetzlar - some bold statements: - reinvention of smartphone photography - create a premium visual world renaissance Wow! HUAWEI and Leica Camera announce long-term technology partnership for the reinvention of smartphone photography Leaders in the smartphone and photographic worlds come together to create a premium visual world renaissance [Wetzlar, 25th February, 2016] Today HUAWEI Consumer Business Group (BG) and Leica Camera AG are delighted to announce the start of a strategic partnership, a co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography. In 2012, HUAWEI became the world’s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015. The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, HUAWEI soared to number 88 in 2015 whilst launching the globally critically acclaimed HUAWEI Watch and HUAWEI P8. In 2016, HUAWEI looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers. For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognisable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica supports prominent photographers and emerging new talent around the world. Richard Yu, CEO of the HUAWEI Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, HUAWEI, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.” Oliver Kaltner, CEO of Leica Camera AG said: “The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.” “The legendary status of the Leica brand is founded on a long tradition of innovation, highest precision and craftsmanship. I’m pleased and convinced that the traditional German medium-sized company Leica Camera will bring its values and comprehensive expertise in optical engineering to the long-term partnership with HUAWEI in order to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality”, emphasizes Dr Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG. More details on the culmination of HUAWEI and Leica’s partnership, which will span research and development, design, co-engineering, user experience, marketing and retail distribution, will be shared as the partnership continues. Quote Link to post Share on other sites More sharing options...
earleygallery Posted February 25, 2016 Share #20 Posted February 25, 2016 Here is the full press release from Wetzlar - some bold statements: - reinvention of smartphone photography - create a premium visual world renaissance Wow! The usual Leica marketing strategy of underselling their product I see! Definately no marketing fluff here. 3 Quote Link to post Share on other sites More sharing options...
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