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Sorry - more good news about film


plasticman

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I know people hate hearing it, but here's even more great news about film:

 

Why stars love Polaroid’s retro chic: no risk of embarrassing uploads on the net | Art and design | The Observer

 

From the article: "In the past 10 months we have seen a 75% increase in the 18-25 demographic, with teenagers turning their backs on digital for something more tangible. Over the past six months, we have doubled the volume of films we sell and refurbished more than 30,000 classic Polaroid cameras.”

 

and: 'Beverley Carruthers, BA photography course director at the London College of Communication, thinks the trend is here to stay. “Students are embracing the physical aspect of photography, through analogue as opposed to digital, and Polaroid is a part of this resurgence,” she said. “People want to get their hands dirty and enjoy the experience of print again.”'

 

Anyway I hope all this optimism hasn't upset too many forum members. Don't worry - I'm sure some obscure and unloved film that nobody uses will be discontinued soon, so everyone can write their post decrying the 'death of film' in the epic 12-page thread that inevitably follows.

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The Lomo people have just released their own instant cameras for Fuji Instax film, but I bet they didn't do their homework to discover film was dead and they will be bankrupt in a few months;)

 

Steve

 

And Fujifilm cannot follow the demand of Instax (mini) film. Read a few weeks ago, in France sales went up by 300 % and in Japan even by 800 %. Fuji is building a new factory for production of Instax films to be operational early 2015.

 

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Technologically, I think the SX-70 camera and film was an amazingly original idea. People have always enjoyed using these but the cost of material has limited their use.

 

And it is still expensive film, now from Impossible made in The Netherlands, in the old Polaroid factory. Just received a mail from Impossible. In 2014 they made 1,000,000 Polaroid-Type instant films. They also said that prior to this year they produced about 650,000 films.

 

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The Wide 300 is a genuinely exciting announcement. With a tripod socket, $150 camera and $32 for 20 prints prices, there's quite a lot to like.

 

Edit. Just looking at the specs and I'm a little less excited to learn that the image size of the new 300 wide film is 62 mm × 99 mm (essentially a bit smaller than the 73mm x 95mm picture size of existing standard pack film like FP-100). Still, at the proposed prices it must be worth a go and it is of course encouraging that Fujifilm see a continued market for this type of film.

Edited by wattsy
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Well, I have the Instax 210. The lack of control can be frustrating at some times.

 

Nevertheless, it is a fun camera. People love to be taken with it and pin the result on their fridges.

 

Edit - Actually the same picture size as the 300. I wonder, where the improvement will be.

 

Stefan

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