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Why wasn't the new 28mm summilux announced at PK?


A miller

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My bet is that we won't see a 240-based MM as long as the M240 is in production.

 

Thinking about it, sadly you might well be right. If so, that would likely put no new MM before 2016, so maybe Photokina '16? :(

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One year from now - based on 3 year cycle?

 

I can't see them bringing out a replacement for the M240 and an updated MM at the same time or even in quick succession. Indeed, I hope they don't as the resulting GAS will be acute and potentially extremely injurious to the cash flow.

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Thanks, Howard. Good man.

 

For those who aren't able to view the video interview, Stefan squarely addresses my question in the context of what he refers to as a lesson learned. The lesson being that Leica should only announce those products that it is ready to ship and supply to customers. Stefan remarked that it was a mistake to have announced products in the past that were not yet ready to ship, and that, going forward, Leica will learn from this mistake.

 

He said that the 28mm summilux is not yet ready to be produced in large quantities. Rather than raise people's expectations (and blood pressure), he has deferred the announcement of further details regarding the lens - presumably until it is ready to be supplied to retailers.

 

All this makes sense except for the fact that they already have piqued our interest by launching the lens with the 100-year anniversary set.

 

thanks, again, Howard. I never would have otherwise found this interview.

 

Best,

adam

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Thanks, Howard. Good man.

 

....All this makes sense except for the fact that they already have piqued our interest by launching the lens with the 100-year anniversary set.

 

.....

Best,

adam

 

By chance, last Friday I spoke to a man who ORDERED one of the 100 anniversary sets (pure chance, met him in a certain shop which facilitated such talks... :)) : order accepted.. a "certain" deposit paid (no info about)... delivery "in wait of schedule"....

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Actually, they are ok about it.

The Leica store will be in Bellevue, a suburb of Seattle, so it is felt that both stores will do well.

 

Yes, it is going in Bellevue Square. Something for me to do other than the Apple store while my wife is at Nordstrom, otherwise I hate malls. Come to think of it, I hate shopping... Glazers excepted. :rolleyes:

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Yes, it is going in Bellevue Square. Something for me to do other than the Apple store while my wife is at Nordstrom, otherwise I hate malls. Come to think of it, I hate shopping... Glazers excepted. :rolleyes:

 

Haha, a Leica Store...in a mall. Shop for your fine German optics while bathed in the scent of popcorn, cinnamon buns and Pachouli candles. 'Hey, don't forget to stop and relax by our fake waterfall!...

:)

s-a

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Haha, a Leica Store...in a mall. Shop for your fine German optics while bathed in the scent of popcorn, cinnamon buns and Pachouli candles. 'Hey, don't forget to stop and relax by our fake waterfall!...

:)

s-a

 

Bellevue Square Mall is about as far from what you describe. Leica made a good choice in Bellevue Square.

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Hey, I didn't say I liked malls either. I agree with you. I stay out of them as best I can. Bellevue Square is in a high end suburb of Seattle and is pretty nice if you like high end shopping. It seems like a good match for Leica with the type of economic-class that predominates this mall. That's all.

 

Having said that, I like to look at Leica stuff and this is going to be a cool store in my area to look at all stuff Leica. For me, there are very few stores anymore that I have any interest in. I suspect this store is going to have an attitude and an ill-informed staff, but I'm going to enjoy it for the gear while this high end hobby lasts... and it will crap-out soon for reasons I very much understand.

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