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Price increase of Leica lenses


Lee Martin

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Guest Mr. B

So can anyone think of any other consumer product that does not increase their prices from time to time? I can't. The cost of everything just keeps going up and up.

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So can anyone think of any other consumer product that does not increase their prices from time to time?

 

Personal Computers (or, indeed, almost any kind of computer); storage devices (FDD, SSD, SDHC); television sets

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You are right, pop, BUT most of these things are made in too big numbers

by underpaid ghosts in multistorey factories - far away from firebrigades

and seafronts.

 

As long as the demand is high, the LEICA-Co. can print new lists. Unfortunately

they seem to have printed far too many recently, so NEX-managers and coll. might jump

in one day. Hopefully LEICA prices are reduced when their new WETZLAR-production

facilities start functioning.

 

The "new effectivity" should be reflected in a more customerfriendly pricing for the future.

 

 

Best

GEORG

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Guest borge

The "new effectivity" should be reflected in a more customerfriendly pricing for the future.

 

 

Best

GEORG

 

I wouldn't count on that :-)

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  • 2 weeks later...

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While visiting my *local* dealer last week I noticed he had 35 Summilux in stock that the original price sticker was $4,995.00 and is now priced at $5,150.00. So the world evolves........

Price increases are hard on dealers too. If he sells that lens at the old price he still needs to fork over more money for a new one to replace it. I can't blame dealers for applying the new prices to existing stock.

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Price increases are hard on dealers too. If he sells that lens at the old price he still needs to fork over more money for a new one to replace it. I can't blame dealers for applying the new prices to existing stock.

 

 

I disagree with that actually. He is just making more profit by selling his older stock at a higher price. He paid a lower dealer price on the old stock and will make more profit on it by selling it at the new retail price.

 

Granted he has to expend more capital to replace the old stock when it is sold, but he still makes his profit margin when he sells the new lens at the new price, just not as much as he did on the old stock at the new price.

 

Considering the shortage of both lenses and bodies, I think that many Leica Dealers world-wide are doing a very fast turnover on anything that they buy and therefore should have no trouble getting their investment back quickly with a nice profit to boot.

 

JCA

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UK price increases may be found at the Leica Mayfair website. The 35 Summilux FLE now approaches £4k and will be beyond the reach of many.....

 

Yes, some interesting new prices. 90/F4 macro set is now £3000, the 50 APO is £5600 and the Noctilux finally reaches £8000:eek:. The bodies seem to be either held at previous prices or have modest increases (film bodies up £50) though the M-E is increased by £300 to the far from "introductory level" price of £4200 (an intriguing move by Leica). The 35 Summarit is also no longer much of a bargain and is now at the fairly mainstream (by Leica standards) price of £1400.

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