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Watching these conversations about the Leica SL have been instructive and entertaining. How a product launch can release so much passion is beyond me. It's a product. It might succeed. It might fail. The company made its bet and now will see how it fairs in the market. Being a brand new product, the company owes no allegiance to existing customers of any of their other product ranges. So there's no need for the passion. You either like it or you don't. A lot of the discussions seem to revolve around one Question: who are the target customers for this new range? Answer: Me. A