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aXs

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  1. Thomas, as I've previously stated, former CEO Steven K. Lee - did in fact have a marketing vision - and was doing a good job - promoting the M8 camera with product placement activities/events with filmstars and TV personalities (also Leica's former PR head, Gero F. was involved with such arthouse projects). Steven K. Lee also sponsored and promoted art projects/installations for Leica's Flagship-stores. Kaufmann hired Lee for these kinds of ideas... However, Andreas Kaufmann also likes to promote art exhibitions and he recently presented vintage works by a Magnum-photographer for his newly openned photo-gallery in Salzburg (just down the street from Austria's most famous contemporary art gallery, representing photographic works from the Estate of Andy Warhol). Axel Axel Sanders ---
  2. Andreas Kaufmann interview in Handelsblatt (redfalo) and yesterday on DW-Germany TV: (redfalo) and (sthan): Andreas Hewel's updated reportage on Leica Camera AG's "new markets" and "target groups" on DW-Germany TV (as stated in their news release) - was in reality only about "Leica for 5 minutes"... (i.e. Leica produces 1,000 M8 digital cameras per month and 500 film cameras per month...). This "update" was squeezed between news of Germany's SAP in Israel and briefly J. Rakete in Berlin (I assume to help promote/sell his newly published photo-book). (sthan) wrote): "...Leica doesn't know how to use their unique heritage... . You see everywhere pictures of James Dean...with his Rollei [camera]...". (aXs): "In his book, J. Rakete uses Leicas/Hasselblads to photograph filmstars". Nothing interesting for Leica's "new markets" and "target groups". Axel Axel Sanders
  3. gene, (grduprey), re: branding new products for new markets and target groups: There is the follow-up to Handelsblatt article on Leica/Andreas Kaufmann: same newspaper Handelsblatt/Duesseldorf - co-production - with DW-Germany TV for report "Made in Germany: Leica: Focussing on Profit" (broadcast 18.3.2008). News release: ...highly accurate lens made it a highly prized camera for professionals and ambitious hobby photographers...but when digital cameras began their world-wide conquest a decade ago... Leica stuck to film... decision put company in financial difficulties... recently [Leica] entered digital business... owner and CEO, Andreas Kaufmann.. Leica is focussing on new markets and target groups for a profitable future.... updated report on Leica Camera AG's "new markets" and "target groups" - DW-Germany TV - we'll see how they handle the topic of branding and the Leica name. Axel Axel Sanders
  4. Olaf, now there is the follow-up to your Handelsblatt article on Leica/Andreas Kaufmann: same newspaper Handelsblatt/Duesseldorf - co-production - with DW-Germany TV for report "Made in Germany: Leica: Focussing on Profit" (broadcast 18.3.2008 in German/English) News release: ...highly accurate lens made it a highly prized camera for professionals and ambitious hobby photographers...but when digital cameras began their world-wide conquest a decade ago... Leica stuck to film... decision put company in financial difficulties... recently [Leica] entered digital business... owner and CEO, Andreas Kaufmann.. Leica is focussing on new markets and target groups for a profitable future.... Did your article for the Handelsblatt serve as the starting-point for Andreas Hewel's updated report on Leica Camera AG's "new markets" and "target groups" DW-Germany TV? http://www.dw-world.de/dw/article/0,2144,3199404,00.html Axel Axel Sanders
  5. Michael, (mjh) What you have just described is known as a "branded publication". A magazine and/or online-service - featuring and displaying trademarks and servicemarks of a well-known company. From your stand point, (if you care to answer), what are the main differences between a "branded publication" and a corporate house magazine? Do consumers really understand the differences? Oh, and regarding possible "misrepresentations", why not re-read Leica Camera's annual reports and investor relations information for banks (as Olaf has already commented). Axel Axel Sanders
  6. re: "Alles wird gut"/ "All will be good" article in Leica's LFI-magazine 2/2007 and IDC Corporate Publishing GmbH (Frank P. Lohstöter) Michael, Have you recently re-read this article? Surely you can't be making an argument that the LFI-magazine has not been Leica's in-house magazine since 1948. For over 60 years LFI-magazine remains the "newspaper of record" - internationally - for all matters regarding "Leica Camera". And even published advertisements and announcements automatically "go on record" as having the specific approval of "Leica Camera". In a similiar way, Leica's financial/banking matters are published in Germany's "newspapers of record", the Handelsblatt and Financial Times Deutschland. Since only a few years has LFI-magazine been "outsourced" to IDC Corporate Publishing GmbH (Frank P. Lohstöter) and he is the same Editor-in-Chief of LFI-magazine. "Alles wird gut" LFI-magazine 2/2007 - perhaps other members of the Leica-forum should re-read the article (German/international editions) and put it into context of today's customer's complaints. Axel Axel Sanders
  7. Olaf and Michael, (mjh)'s statement is misleading: LFI-magazine is in fact published under license from Leica Camera AG. The legal relationship between Leica Camera AG and LFI-magazine and IDC GmbH has been clearly stated in various Leica financial documents, annual reports and investors information given to banks. Just read again the editorial comment in LFI-magazine (1/2007) regarding a problem with Leica's corporate communications: "...perhaps blinded Leica into being overly covert at first, with a little transparency things would have looked quite different..." The legal responsible director Frank P. Lohstöter of IDC Corprate Publishing GmbH is the same Editor-in-Chief of LFI-magazine. What ever gets published in LFI-magazine - text or images or advertisements and announcements - he is responsible to Leica Camera AG. I ask the same question to Leica's in-house magazine LFI: How would things would have looked quite different regarding customer service complaints today? Axel Axel Sanders
  8. LFI-magazine 2/2007 - Leica Fotografie International: Michael, (mjh), as a journalist working for Leica's LFI-magazine, I'm sure you are well aware, LFI-magazine has been published since 1948 and is the in-house magazine of Leica Camera AG. A few years ago - and part of their new strategy - Leica "outsourced" several of its corporate activities and also granted a license to _continue_ publishing their Leica branded LFI-magazine to "IDC Corporate Publishing GmbH", a company registered in Hamburg. The legal responsible director Frank P. Lohstöter of IDC is the same Editor-in-Chief of LFI-magazine. Therefore, with all due repect, I repeat: "Leica's official statement "Alles wird gut" was published in Leica's in-house magazine LFI 2/2007. Your statement is misleading: LFI-magazine is in fact published under license from Leica Camera AG. The legal relationship between Leica Camera AG and LFI-magazine and IDC GmbH has been clearly stated in various Leica financial documents, annual reports and investors information given to banks. The legal responsible director Frank P. Lohstöter of IDC Corprate Publishing GmbH is the same Editor-in-Chief of LFI-magazine. What ever gets published in LFI-magazine - text or images or advertisements and announcements - he is responsible to Leica Camera AG. Axel Axel Sanders
  9. As we all know, the history of Leica's communication about the IR-problem and IR filters was during the first 6 months. The M8 product launch in Sept 2006 to February 2007 (Leica's official statement "Alles wird gut") published in their in-house magazine LFI 2/2007. jaapv: re: the recent interview with Kaufmann 10/3/2008 and the M8 article in LFI-magazine 2/2007: Olaf expressed his feeling, that Andreas Kaufmann had "some 'strong stuff' against Steven K. Lee" - but this 'one sentence' (or a similiar one) was not to be read in the published version in the Handelsblatt newspaper (I asked Olaf about this point and wrote to him at his newspaper). It is certainly a problem of Leica corporate communications. R&D and Marketing/PR departments are also important areas of control for Leica's board of directors and Andreas Kaufmann. Now pointing the finger towards the "ghost" of Steven K. Lee or the "ghost" of Gero F., (former head of Leica PR/communications) doesn't make sense. LFI-magazine published interviews with Kaufmann and Leica events/exhibitions, but there was never mention about possible mixed signals and as Olaf stated: "...remains only one awkward question: If Steven K. Lee was really doing such a bad job, why didn´t Kaufmann (or the board in general) intervene much earlier? Leica's communication about the IR-problem was during the first 6 months from Sept 2006 to February 2007 (Leica's official statement "Alles wird gut") in their in-house magazine LFI 2/2007. Axel Axel Sanders
  10. Olaf, another point, is when you stated "[Andreas Kaufmann has] some 'strong stuff' against Steven K. Lee". But didn't you get the impression it was more of a conflict of strong personalities - Kaufmann vs Lee - and a question of Leica's corporate-culture resistent to change? Axel Axel Sanders
  11. Olaf With all due respect, I wish to correct you: it is much more than that. Look at LFI Leica magazine from 2/2007 "Alles wird gut"/ "All will be good" by Holgar Sparr (German and international editions). If you have considered the previous M8 article in LFI magazine a "communication desaster" - did your opinion change after Holgar Sparr's piece? ( 6 month time span from Photokina Sept/2006 to LFI 2/2007). Steven K. Lee In my opinion, he was a visionary manager and had strong ideas about promoting the M8 camera ("product placement" with film stars and TV personalities) - also his creative projects and art events and the whole tie-in with Leica Flagship-stores. Kaufmann hired him for these kinds of ideas... Axel Axel Sanders
  12. Olaf, Leica flagship-store LEICA BERLIN (and Leica bei Meister), Tokyo and Paris: So Olaf, why not just republish this email as a "letter to the editor" to the Handelsblatt newspaper and then reply to these questions after calling up Andreas Kaufmann for his reply? Just go to http://www.google.com and search: LEICA BERLIN - then you'll see what I mean. Same goes for Leica sponsored M8 art projects in Flagship-stores 2007 and related events Axel Axel Sanders
  13. stunsworth: as I said, I think Steve K. Lee had lots of good ideas for promoting the M8 with art projects/installations linked to Leica Flagship-stores. (Yes, I've read the article in today's newpaper and Kaufmann's main critic regarding Steve K. Lee: "...[Lee's] ever changing stories about the M8..." ). Also Gero F. (former head of Leica's PR-department) had good PR ideas for "Leica product placement" for filmstars and TV personalities - they received a lot of international media coverage. scott kirkpatrick: And look at LFI Leica-magazine (Nr.2/07 and Nr.3/07) - these were early announcements of Leica sponsored art projects and events for Leica Flagship-stores. Later the whole business of "direct sales" contacts to Solms was going against the financial interests of Leica's Flagship-stores. But creative projects are good for Leica Camera AG. Steve K. Lee was a manager with vision and experimented. Give credit where credit is due. Leica has sold ca. 20-25,000 M8 cameras. Axel Axel Sanders
  14. Olaf, during your conversation with Andreas Kaufmann - did he also mention anything about the Leica Flagship-stores? LEICA PARIS - LEICA TOKYO - LEICA BERLIN ? Mr Kaufmann stated "...be assured that everybody here [Leica Camera AG] in Solms follows the LUF-forum discussions quite closely..." So, will Leica Flagship-stores (Tokyo, Berlin, Paris) be re-granted their use of 'Leica' for their domain names and websites? Do a google search (http://www.google.com) for LEICA BERLIN for example. You will find Martin Meister's website and an artist's project/installation using the Leica M8 sponsored by Leica. You will also find LUF-forum threads. Same for art projects/installations in the Leica flagship-store Tokyo. Did Mr Kaufmann say anything else about the pending legal dispute with Steven K. Lee? Kaufmann's main critic regarding Steve K. Lee: "...[Lee's] ever changing stories about the M8..." But I personally think Mr Lee had lots of good ideas for promoting the M8 with creative projects/installations etc - linked to Leica Flagship-stores. I ask you these questions, because possibly your editor shortened the content of the interview for limited printing space in the Handelsblatt newspaper. Axel Axel Sanders
  15. LEICA PARIS LEICA TOKYO LEICA BERLIN The Leica brand name and Leica flagship-stores: in todays Handelblatt newspaper (10/3/2008), Andreas Kaufmann, CEO, states "...be assured that everybody here [Leica Camera AG] in Solms follows the LUF-forum discussions quite closely..." Question: will Leica Flagship-stores (Tokyo, Berlin, Paris) be re-granted their use of 'Leica' for their domain names and websites? Do a google search (http://www.google.com) for LEICA BERLIN for example. You will find Martin Meister's website and an artist's project/installation using the Leica M8 sponsored by Leica. You will also find LUF-forum threads. Same for art projects/installations in the Leica flagship-store Tokyo. Kaufmann's main critic regarding Steve K. Lee: "...[Lee's] ever changing stories about the M8..." But I personally think Mr Lee had lots of good ideas for promoting the M8 with creative projects/installations etc - linked to Leica Flagship-stores. Axel Axel Sanders
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