An interesting interview with David de Rothschild an environmentalist and founder of MYOO, a meaningful marketing agency, on the Leica Blog:

Q: Do you find that there is a difference between the photographs when you take them for yourself compared to those you shoot on behalf of a humanistic or environmental cause?

A: Yes and no. Whenever I take a photograph I try and take it with some sort of intent — there needs to be a purpose.

There’s obviously some stuff that’s more fun to shoot, but I’m always trying to convey a story and capture a moment. I’ve always been trying to tell compelling stories and photography has always been a way to do so. The difference between shooting casually and for a cause is in the intention behind it. It’s the difference between raising consciousness and piquing curiosity.

What I would also throw out there is that there’s a crucial difference between film and digital capture. With digital you have the ability to review instantly and to take many more photographs, but when you shoot film it’s only natural that more thought goes into it because it’s so hard. The limitations tend to make you focus on what’s important. Sometimes capturing the moment can be elusive, and the theme changes a lot, and a lot of shots are intuitive. But sometimes when you’re shooting digital you tend to check the image you’ve just taken and by the time you shoot again that moment is gone. You can say, “Don’t chimp your LCD,” but it’s a temptation you don’t have with film cameras.

Q: Speaking of cameras, which cameras do you use on your MYOO projects?

A: I’ve been using a Leica R9, but I used to shoot with an R4 with a 35mm f/2 Summicron-R lens. There are some awesome vintage R-mount lenses on eBay and I’ve also shot with a Konica Hexar with an M-mount, the poor man’s Leica. However, when it comes to lenses, Leica lenses are really quite special. There’s almost a similarity between a fine lens and a fine bottle of wine, history, commitment to a great tradition and of course bokeh, which is kind of the equivalent of bouquet when it comes to wine.

When I was younger I said to myself, “When grow up I’ll go to a Leica.” Definitely. There’s a certain texture, depth, a certain signature that goes with the different lenses from different periods. That’s also the fun of changing the lenses and hunting down out what fits with your personality. As with wine of certain vintages you seek out what you like best, the one with the proper signature.

I’m always digging among the lenses, always trying to find out which ones capture beautiful images.

Q: Can you tell us something about your experience shooting with the Leica R9? What are your favorite lenses and films?

A: Now that MYOO has a relationship with Leica, I’m sure we will start using other Leica cameras. I’m really looking forward to shooting with the M9. As far as the R9 is concerned, I enjoy shooting on different films and older films too — the variety makes it more interesting.

Favorite lenses? I’d definitely include the 35mm f/2 Summicron-R, but I kind of like the 50mm f/2 Summicron-R as well. Between the 35 and 50 it’s a toss-up, but lately I’m leaning more toward the 50. I fall in and out of love with my own photos. Sometimes the moment’s right, the connection is right, but then I fall out of love and I’m not feeling it when I develop the film or look at files.

Which film? For black-and-white, I prefer Ilford 400 Professional and for color negative, Kodak Portra 400. I still use some slide film too. I have a projector and there’s something magical about projecting images.

read the full interview: David de Rothschild: Man On a Mission

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