earleygallery Posted September 14, 2016 Share #21 Posted September 14, 2016 Advertisement (gone after registration) All the info you need on the new Leica is here http://www.fujifilm.com/products/instant_photo/cameras/instax_mini_90/#features It's interesting that Fuji styled it to look like a retro camera - dare I say a Leica M - and Leica have given it 'modern' styling, modern being like something from the 70's modern. 2 Quote Link to post Share on other sites More sharing options...
Advertisement Posted September 14, 2016 Posted September 14, 2016 Hi earleygallery, Take a look here The real news about the Leica Sofort! [merged thread]. I'm sure you'll find what you were looking for!
J12 Posted September 14, 2016 Share #22 Posted September 14, 2016 I haven't looked at the camera in detail, but I think the general idea of making an instant camera is a great move. Could also be a good marketing tool for the brand if executed well. Affordable for many and fun to share prints. 1 Quote Link to post Share on other sites More sharing options...
gyoung Posted September 14, 2016 Share #23 Posted September 14, 2016 I didn't think Leica could descend even further than rebadged Panasonic p&s with a redot.... Once a symbol of fine engineering, the wonderful optics are becoming submerged in a sea of ludicrous marketing, IMHO of course. The only lot more laughable are Hasselblad with their wood grain nex cameras. Gerry Quote Link to post Share on other sites More sharing options...
jaapv Posted September 15, 2016 Author Share #24 Posted September 15, 2016 I haven't looked at the camera in detail, but I think the general idea of making an instant camera is a great move. Could also be a good marketing tool for the brand if executed well. Affordable for many and fun to share prints. Well, they could af least have cloned the Instax Wide. I am not sure the world is waiting for credit-card sized photographs from expensive filmpacks. A novelty toy system IMO. 1 Quote Link to post Share on other sites More sharing options...
250swb Posted September 15, 2016 Share #25 Posted September 15, 2016 Well, they could af least have cloned theInstax Wide. I am not sure the world is waiting for credit-card sized photographs from expensive filmpacks. A novelty toy system IMO. When I started to read your first link I thought you must be referring to the titanium M240 set, but scrolling down saw that this pointless piece of marketing hype is no more ludicrous than a Leica version of the Instax. Quote Link to post Share on other sites More sharing options...
earleygallery Posted September 15, 2016 Share #26 Posted September 15, 2016 Some of us may scoff at the idea of a Leica badged Fuji instant camera, but it's interesting that Leica and Fuji are in partnership again (the very first Leica digital cameras were rebadged Fuji's). I wonder what other current Leica products have elements of Fuji within them, and what new products are they potentially working on together? Quote Link to post Share on other sites More sharing options...
rjans Posted September 15, 2016 Share #27 Posted September 15, 2016 (edited) Advertisement (gone after registration) I still use instant camera's since I was 14. It's fun and the Instax films are good quality, I find them better than Polaroid ever was. Next to the first digital rebranded cameras also the Leica C11 (APS) was made by Fuji. It was my first Leica. I still have these and also film in the freezer. I've read somwhere that the T lenses are made by Fuji. I'm not aware of any current projects. Best Edited September 15, 2016 by rjans Quote Link to post Share on other sites More sharing options...
Kyros Moutsouris Posted September 15, 2016 Share #28 Posted September 15, 2016 Officially a joke: https://uk.leica-camera.com/Photography/Leica-Sofort Sent from my iPhone using Tapatalk Quote Link to post Share on other sites More sharing options...
rjans Posted September 15, 2016 Share #29 Posted September 15, 2016 (edited) Instant photography is booming business for Fuji with their Instax mini and wide line. They even opened a new factory for it in 2015 for the Instax films. I have seen sales figures on the German Photoscala website some time agoo. Looking at the specifications of the Leica Sofort it is based on the Instax mini 90 Neo Classic. The Instax sells for half the price. I have one and it's for fun taking pictures. There are some strange movements at Leica, first the cooperation with Huawei for a smartphone, now with Fuji for an instant camera. Can we now expect a subsection in the Photo Forum for instant pictures taken with the Sofort? Perhaps this explains why Fuji will release a black & white Instax mini film. I have a collection of instant cameras, recently made a pledge on kickstarter for the Lomo'Instant Automat. Perhaps, one day, I might add the Leica Sofort to the collection, but not now. But one thing is sure, it is the cheapest new Leica camera you can buy. Best Edited September 15, 2016 by rjans 1 Quote Link to post Share on other sites More sharing options...
IWC Doppel Posted September 15, 2016 Share #30 Posted September 15, 2016 If there isn't something substantively Leica in the build then they done just as much damage to the brand as Porsche would rebranding a Toyota Yaris 1 Quote Link to post Share on other sites More sharing options...
bernie.lcf Posted September 15, 2016 Share #31 Posted September 15, 2016 To be honest, I think their product management is loosing it. 1 Quote Link to post Share on other sites More sharing options...
earleygallery Posted September 15, 2016 Share #32 Posted September 15, 2016 Maybe not. Consumer (lower end P&S) cameras are dead. The future is a smaller high end enthusiast & pro market, and novelty imaging products such as Lomo. The rest is all catered for by smartphones. It could be a smart move if Leica choose to expand on it. 1 Quote Link to post Share on other sites More sharing options...
A miller Posted September 15, 2016 Share #33 Posted September 15, 2016 (edited) A designer instant camera to take to discos and parties... Brilliant Key will be cost of film and whether good exposures are a snap to obtain. I use polaroids on my linhof all the time with the fuji 3000B, which i bought B&H's entire stock of before it was discontinued and, as i predicted, am now selling on Ebay for nearly 3 times my cost. The hidden secret about these instant films is that the back emulsion piece that people typically throw away is a medium format negative just waiting to be cleaned up. With a little extra effort, that special moment can be seen, felt and shared immediately, and then scanned, edited and printed huge later on. Brilliant!!! Be will Leica be smart enough to share this secret and make it easier tp accomplish....? Doubtful Edited September 15, 2016 by A miller 3 Quote Link to post Share on other sites More sharing options...
@McLeica Posted September 15, 2016 Share #34 Posted September 15, 2016 The hidden secret about these instant films is that the back emulsion piece that people typically throw away is a medium format negative just waiting to be cleaned up. With a little extra effort, that special moment can be seen, felt and shared immediately, and then scanned, edited and printed huge later on. Brilliant!!! How does that work Adam? Quote Link to post Share on other sites More sharing options...
pico Posted September 15, 2016 Share #35 Posted September 15, 2016 Some of us may scoff at the idea of a Leica badged Fuji instant camera, but it's interesting that Leica and Fuji are in partnership again (the very first Leica digital cameras were rebadged Fuji's). I wonder what other current Leica products have elements of Fuji within them, and what new products are they potentially working on together? Fuji is a hugely diversified company, highly successful. It can be a very good association as long as Leica does not become critically dependent upon Fuji. Quote Link to post Share on other sites More sharing options...
A miller Posted September 15, 2016 Share #36 Posted September 15, 2016 How does that work Adam?There are lots of sites dedicated to this: just google "make a negative out of instant film"Here is one link: http://jakehicksphotography.com/latest/2014/10/4/making-a-negative-from-your-polaroid 1 Quote Link to post Share on other sites More sharing options...
pico Posted September 15, 2016 Share #37 Posted September 15, 2016 If there isn't something substantively Leica in the build then they done just as much damage to the brand as Porsche would rebranding a Toyota Yaris I disagree. The difference between the two is so great that the divide is clear. It does not commingle Leica's image. 1 Quote Link to post Share on other sites More sharing options...
@McLeica Posted September 15, 2016 Share #38 Posted September 15, 2016 Okaaaayyy....so basically it's a Fuji. Same lens, some software and mode tweaks, slightly different body and the omission of a 'selfie' mirror. I say go for it! Put a Leica into the hands of the hip, cool and relatively poor and get more film out there. Good move Leica! 2 Quote Link to post Share on other sites More sharing options...
Tonkerdog Posted September 15, 2016 Share #39 Posted September 15, 2016 My kids will love it, and Leica will have just got three lifelong customers. 3 Quote Link to post Share on other sites More sharing options...
treeplanter Posted September 15, 2016 Share #40 Posted September 15, 2016 The hidden secret about these instant films is that the back emulsion piece that people typically throw away is a medium format negative just waiting to be cleaned up. With a little extra effort, that special moment can be seen, felt and shared immediately, and then scanned, edited and printed huge later on. Brilliant!!! Be will Leica be smart enough to share this secret and make it easier tp accomplish....? Doubtful This only works for peel-apart instant film, like the recently discontinued Fuji FP-100C. It will not work for integral-type instant film, like Instax or Impossible Project films. Jim B. 1 Quote Link to post Share on other sites More sharing options...
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