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Breaking News - Leica is entering the Smartphone Market


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This could explain Leica's thinking.

 

http://www.mobileworldlive.com/mwc16-articles/getty-chief-says-one-in-four-new-images-from-phones/?utm_campaign=Mobile%20World%20Daily%20–%20Issue%205%20%28Day%205%29%20%20%3a%20MWC&utm_medium=email&utm_source=Eloqua

 

Unlike the PC market in 1980, the smartphone market is now very crowded and there many other features on such devices which are outside of Leica's current area of competence.

 

Survival or opportunity? Time will tell.

 

William

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I read the LFI interview with the Oliver Kaltner, I think he's on the money here in principle. He made some interesting points about the market where the pocket Camera as we know is becoming redundant. As the market polarises there will be a gap opening between phone's and a quality camera. I also think the ability for mobile devices and imaging and the use of these images is an interesting area.

 

Leica has the optical knowledge the brand and if the image, picture, photograph is Leica's reason for being, a foot in two camps partnering with a high tech substantive non competitive partner is clever. Leica will need to really bring something to the party (ie not brand alone) or it wont work IMO. 

 

I will wait and see but I think it's more focussed and considered than I might have done if I hadn't read the interview. He also hinted heavily then the new M will be a parred down tool, using technology appropriately. I am thinking the 262 was a dry run to see if all the banter about wanting a pure M was real.

 

He even talked about the automotive parallel with driver involvement and technological support. Maybe the next gen GT3 will be manual (I cant afford one, but think it might) and the new M will be M6 size, no (or optional video), with some appropriate improvements with an improved 24-25 MP sensor. I suspect the viewing optics is where we'll see the innovation 

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Seems to have a dual camera, which allows some interesting software tricks, like better denoise, stereo, refocus and fake shallow DoF.

These are from a previous model with dual camera:

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  • 5 weeks later...

As camera back-up and with the possibility to call , the images are not bad at all.
Maybe time for me to change my old i-Phone , with Sony sensor 
in place of a

dual Leica sensor and Summarit lens  :) 

The ability to shoot in b&w or color is ingenious IMO, look at the pictures here :

http://petapixel.com/2016/04/06/first-photos-taken-dual-lens-huawei-p9/

For me , there is a Leica label specially in color pictures (3,8,9 and 10)*

Regards

Henry

* photos of Paris (edges of Seine river, Pont des Arts near Le Louvre,

sunset over Seine river and le Louvre) :)

Edited by Doc Henry
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dual Leica sensor and Summarit lens  :)

 

 

Sorry, there is no Leica sensor (it's a dual Sony sensor) and the lens has just been co-designed with Leica (not manufactured by Leica).

Also, 27mm can't be the actual focal length, but the "full-frame equivalent" focal length. Quite misleading.

 

Chapeau to Huawei marketing dept.

Edited by CheshireCat
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Sorry, there is no Leica sensor (it's a dual Sony sensor) and the lens has just been co-designed with Leica (not manufactured by Leica).

Also, 27mm can't be the actual focal length, but the "full-frame equivalent" focal length. Quite misleading.

 

Chapeau to Huawei marketing dept.

 

You're right CC , sorry for the confusion

only the Summarit comes from Leica 

http://arstechnica.com/gadgets/2016/04/huawei-p9-p9-plus-dual-cameras-details-release-date/

Best

Henry

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Seems that only the Summarit design comes from Leica. Not sure who is manufaturing the lens.

CC look at this article * (translated by google)

https://translate.google.fr/translate?sl=fr&tl=en&js=y&prev=_t&hl=fr&ie=UTF-8&u=http%3A%2F%2Fbeninmondeinfo.com%2F2016%2F04%2F10%2Fp9-smartphone-haut-de-gamme-huawei-capteur-leica%2F&edit-text=

Rg H.

* original link:

http://beninmondeinfo.com/2016/04/10/p9-smartphone-haut-de-gamme-huawei-capteur-leica/

Edited by Doc Henry
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Thanks. The article title contradicts the article text, as the sensors are actually from Sony.

Also, if we stick to the text:

 

les optiques, elles (deux blocs de 27 mm qui ouvrent à f/2.2), ont été entièrement imaginées par Leica.

 

we understand that:

- The author does not have the slightest idea of the difference between focal length and 35mm equivalent FOV, and fell into the marketing trap.

- The sensor has been designed (imagined) by Leica. And we know that imagining is different than manufacturing.

 

All in all, what I have learned from this article is that it is better to stay away from such a low-quality web site ;)

Edited by CheshireCat
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For Andreas and all of you , some more recent pictures

but sorry , the article is in French * .... but not images  :D

bottom of the article.

 

Nice color IMO :)

http://www.phonandroid.com/huawei-p9-nos-premieres-photos-prises-double-capteur-leica.html

Best

Henry

PS : CC they still say that the sensor is from Leica :)

* Translation Google :

https://translate.googleusercontent.com/translate_c?depth=1&hl=fr&ie=UTF8&prev=_t&rurl=translate.google.fr&sl=fr&tl=en&u=http://www.phonandroid.com/huawei-p9-nos-premieres-photos-prises-double-capteur-leica.html&usg=ALkJrhg8vwo_9b0W_5JfwqAjezig9bAoFg

Edited by Doc Henry
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It's an intelligent move by Huawei to license the Leica name (and possibly some actual Leica optical know-how). Irrespective of the actual results and comparison with other phone cameras, the Leica name lends this new phone prestige and credibility it wouldn't otherwise have.

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Some new news about the sensor

not very clear (translation french>english by Google)

https://translate.googleusercontent.com/translate_c?depth=1&hl=fr&ie=UTF8&prev=_t&rurl=translate.google.fr&sl=fr&tl=en&u=http://www.phonandroid.com/huawei-p9-capteur-photo-leica-mensonge-deux-societes-justifient.html&usg=ALkJrhjunEyUb-QyM_u-cAX3q1fH-x7-yg

 

"We lost the north" (french expression) with all these news
Maybe Andreas can tell us a little more because if that is Leica
I will take advantage on my iPhone age to change with the new P9 :)

There is a secret that hangs above . Why ?

May be Ian is right

Best

Henry

The original link in french

http://www.phonandroid.com/huawei-p9-capteur-photo-leica-mensonge-deux-societes-justifient.html

Edited by Doc Henry
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