I hope this does not presage a change of mentality in Leica to that beloved by (mainly, but not exclusively) American firms*, namely trademarking various relatively simple and common phrases and bons mots
used in their publicity, then getting very snooty and protective if someone (in their opinion) uses this in another context. No doubt all due to some scheme dreamt up by a lawyer with nothing better to do.
Just think how we could all be extolling our Leicas with "I'm loving it" if someone had not got there first...
*If this has whetted your appetite, see:Microsoft TrademarksApple - Legal - Trademark ListWhat is the Trademark of McDonalds
As for the cameras, the M-number line being developments (some might not say 'improvements') of earlier models, there was some logic in the sequential system. However, although numbers are infinite, a given technology does eventually reach its apogee and a new direction has to be taken.
In this respect, the M8 and M9 are something of a transition - digital technology in a body originally designed for film. When an alternative to rangefinder focusing (i.e. live view) was added - although still a Messersucher
- methinks someone in cried, 'Enough is enough!', and so we have M-alone.
What about the M-E? Given this could not be construed as a development of the M9, there was not point in increasing the number. However, as declared by Leica, it is an Entry or Eintritts
model. How long before an M user buys one as a second body and cries 'ME too!'?