Welcome to Wetzlar!Thanks a lot for all your comments and supporting our April fool’s trick!

We were tickled pink that we were able to lead you up the garden path – at least for some minutes.

And our apologies if we ruined your Easter Monday with our joke. If you took our article seriously:
No, Leica is not going to be sold to Disney (at least as far as we know…)

Andreas (Text) & Leon (Idea & Product Design)

Leica doesn’t come to ease: The success of the Solms based company has stirred desire in the US, leading to a take over of the German camera manufacturer by Disney, Burbank.

How The Story Started: Leicas Call Home

It sounds like a thriller how we found about this deal: First hints of a forum member about hidden features of Leica products led to a mysterious website. After cracking the code we found shocking evidence about the sales of the last German camera maker to the US American entertainment company. Official sources in Solms deny, but evidence proves that the merger was prepared well in advance.

Leica Forum Exclusive: The Leica Disney Deal Revealed

Traffic Leica Kameras

Network traffic peaking after USB connect of a Leica camera

Carl Bretteville (forum member cbretteville) has proved his sniffer dog qualities in 2007 when he analyzed the Leica M8 meta data: Leica engineers in Solms were astonished how detailled his findings were. January this year Carl started a new project about the Leica M9. He noticed that his network traffic peaked when connecting the camera via USB to his computer. Carl contacted us via the forum if we knew anything about this phenomenon and if we have any explanation. We found the same pattern with other Leica cameras (Leica M8, D-LUX 6, X2) and continued to explore this issue.

Independently  Carl and I found out that  all cameras connected to a server with a mysterious web address:

http://yrvpn-pnzren.qvfarl.de

Alarming Suspicion: Leica Firmware Hacked?

The first suspicion was: The Leica Firmware of several camera hacked – a horrible scenario! Thousands of cameras part of a spam-bot network? Abused as a spy tool, sending private images from around the world to a criminal organization? But one thing didn’t fit in this scenario: The German .de web domain. As a general rule command servers of hacker networks are located in East Europe or Asia, German domains are too easy to track down.

We accessed the yrvpn-pnzren.qvfarl.de server via an ordinary web browser on a prepared computer. What we found wasn’t what we expected: No forwarding to a virus infected Ukranian pharmacy shop but the log in form of a common blog software:

More research showed that this server was located in a German computing center and was registered  anonymously.

The source code of the log in form brought up a new hint, the website’s title was „Get The Red Dot“. An organization on the hunt for Leica?

Who is yrvpn-pnzren.qvfarl?

This is something we really wanted to know: Who is behind this strange web address? Maybe the name itself was a hidden information? A friend of mine, an IT security expert, feeded the name “yrvpn-pnzren.qvfarl” into a decoding software, normally used to crack passwords by brute computing force. For a password of average security this software would need about 2 to 3 days. We started the process on Friday evening and hoped for a result on Monday.

But – surprise, surprise – we got the result not in days but in seconds! The name wasn’t MD5 encoded but used a primitive ROT13 code. But the biggest surprise was the result:

leica-camera.disney

Disney and Leica? Not the most obvious partnership…

But what kind of relationship can this be – a special edition (Leica MM Mickey Mouse?), a cooperation or even more? We were quite sure to find the answer in the password protected blog.

Password „goofy“: The Secret Leica Disney Files

“Disney” gave us the crucial clue: After ”mickeymouse” and “donaldduck” our third guess “goofy” turned out to be the right password.

What we found on that blog, shocked us deeply: Apparently the take over of Leica Camera by Disney is a already a fact, including press releases, press photos and mock-ups of a new product range.

New Products: Leica Ducksborough Style

This reveals the last special editions like the Leica X2 Paul Smith in a different light: These were perhaps the first tests by the Leica marketing research, how to sell Leica products to target groups grown up with Snow White, Bambi, Pocahontas and Arielle.

Apparently the Leica M drafts are still under consideration, but the mock-ups promise the worst. Disney seems not to be afraid to wreck the iconic Leica design by Mickey Mouse elements:

Leica M 240

One designer’s comment demonstrates that the reasons not to offer a Leica X2 Smurf are legal reasons (the Smurfs belong to a Belgian company) but not the respect for the Leica brand:

Leica X2 Schlumpf

But the attempt to wow young photographers for Leica products is a great idea in our eyes:

Leica Arielle

Disney World Wetzlar

The plans’ absolute low-point is to rename the new ”Leitz Park” to “Disney World Wetzlar”! And the blog reveals discussions if the area will be used as  production site or will become a theme park.

Leica – Quo Vadis?

Every Leica fan must be shocked by these news: The icon of German engineering art in the hands of an US entertainment enterprise. But we should give this cooperation a chance: At first glimpse the target groups of Leica and Disney don’t fit. But both brands stand for iconic masterpieces of the 20th century. Why shouldn’t joined technical and creative forces bring up a new pictorial language for the new century?

And the Leica Forum?

Of course we will accompany how things evolve in Solms, Wetzlar and from now on in Burbank. Our first step will be to check all Leica products how deep the cooperation already influenced the product development.

The photo on the right side proves that Disney was already involved into the Leica Monochrom development. If you press the Menu button for 17-18 seconds and immediately after that the Play button a Disney promotion screen shows up.

Please check your cameras if more hidden “features” were built into your gear!

  • Can you find more key stroke combinations leading to Disney ads?
  • Suspicious files on your memory cards?
  • Artefacts or color shift in your images resulting in Disney style photos?

Please post your results in the Leica Forum!

Say Hello To Burbank!

In my opinion we – as the community of Leica owners – should also send a positive signal to the new Leica owners in Burbank. We have prepared a handicraft instruction for a Leica Disney welcome set:

  1. Download template
  2. Print out
  3. Cut out and fix it to a headband
  4. Shoot your photo and post it in the Leica forum!

We’ll combine all images to a big mashup and present it to the new Leica management

We need your support!

Welcome to Wetzlar!

About the Author

Andreas is Photo Enginer and lives in Bonn, Germany. He runs the international Leica Forum, the Systemkamera Forum (about CSC cameras) and the Fuji X Forum. Google+

Related Posts

157 Responses to “Leica Camera AG To Be Sold to US Company [Update: April Fool!]”

  1. Alex says:

    Happy April 1st !!

  2. William says:

    April Fools!

  3. Tim Wortman says:

    Nice one Andreas!

  4. Malcolm Onley says:

    Nice one. April 1st!

  5. Laica says:

    1 April ;) good one !

  6. Almost, but not quite, as convincing as BBC Nationwide’s April 1st offering of the bubble powered engine of many years ago!

  7. Tony H says:

    HaHa,
    April fools.
    Didn’t know you shared in this annual humour
    Nice one
    Tony

  8. KT says:

    Happy April Fool’s Day :)

  9. Graeme Hutton says:

    Very funny Andreas!

  10. Christiaan says:

    Haha, you almost had us there… well done. April Fools!

  11. Andrew says:

    Happy April 1 to you too.

  12. Laurance Marvin says:

    what should really scare you is that Leica core senior management and stock holders see Leica only as a gimmick ! It is not an “icon” to Disney. Management at LEICA’s most senior levels are more than willing to hack and deceive customers and then degrade the brand, by turning it into nothing more than a toy.

    So yes this is a horror story…made possible by LEICA management. Not for the betterment of LEICA customers. LEICA has turned it’s back also on it’s core customers…and now treats film users like second class citizens. LEICA management is only looking for it’s self interests. So now LEICA will die victim to it’s own willingness to sell it’s soul to anyone with money….I’m sure Leitz and Barnack are rolling over in their graves at this very moment. What a shame.

  13. Steen Bondo says:

    what date is it today ?

  14. Bobby says:

    Happy April fools day!

  15. euston says:

    Congratulations, Andreas! The Leica Disney Deal story is a classic. It ranks alongside Richard Dimbleby’s report on the spaghetti harvest. I’m looking forward to the anxious threads on the forum. Well done!

  16. Paul says:

    Laurance. It’s ok. Look at the date.

  17. Wolf Hess says:

    Nice try – it is the 1st of April after all – but not very funny!

  18. amalek says:

    April fool!!

  19. Mike says:

    Note today’s date.

    Good one.

  20. April Fools…. Good one…

  21. Emanuela says:

    Well….that’s quite a news.
    What I would be worried about is not so much the way it was done, but what will happen to the quality of the product. Leica is a niche market and people are willing to pay for its outstanding quality. However the big question is: will this hold?

  22. Marco says:

    Cool down guys, have a look at the date ….

    … that was funny though.

    Marco

  23. Mickey says:

    WONDERFUL SPOOF!!
    I nearly fell for it – but somebody ‘goofed’ – didn’t they…. revealing such news on this particular day..
    Mickey

  24. marky says:

    Yeah, right.
    April’s fool day,
    something not even to be exciting of.

  25. George Morgan says:

    April Fool! Ha ha.

  26. Vivek Buntwal says:

    Happy April 1st

  27. Damien says:

    Isn’t what we call usually “easter egg” ? ;-)

  28. Wilson Laidlaw says:

    Andreas,

    Who’s been a busy boy on Photoshop? Well done! I imagine this has cheered us all up. I await with amusement to see the first thread from someone who has taken this seriously.

    Wilson

  29. Bart de Vries says:

    April fools !

  30. Paul Holland says:

    Great April fools! You definitely had me for 10 minutes. LOL

  31. stuart kendall says:

    This makes sense of the much-rumoured Limited Edition of just 101 ‘Black Dot’ M9s to be launched at next year’s world-renowned Cruft’s Dog Show. http://www.crufts.org.uk/news/crufts-2013-schedule-availability

  32. Wolfhard says:

    My goodness! You nearly got me!
    Well done, Andreas!

  33. Mukul Dube says:

    Now I understand why my M3 quacked something like “Donald!” when the self-timer was fired with the shutter on 1/3 sec. Long range strategic planning, clearly.

  34. Damien says:

    Sorry… I wanted to say an “April fool’s joke”…

  35. Morten says:

    Gotta love April Fool’s day!:-)

  36. Nick Rogers says:

    Today is the 1 April….need I say more?

  37. Mtz says:

    Wait, which date are we???
    :-)
    Nice job!
    Nightmarish though…

  38. Aaron says:

    Is this an April’s fool joke?

  39. stuart kendall says:

    This makes sense of the much-rumoured Limited Edition of just 101 ‘Black Dot’ M9s to be launched at next year’s world-renowned Cruft’s Dog Show.

  40. Nice one Andreas – as ever, the devil is in the detail. We noted you launched this on April 1 :)

  41. stanjan0 says:

    Hay guys, please remember that today is April First in America that translates to “APRIL FOOLS DAY” Don’t for a minute believe the above BS, I don’t!!!!

  42. Chris Simmons says:

    This had me going for a few moments. Well done, an excellent prank.

  43. paulb says:

    its Canon that make all the Mickey Mouse cameras today – this will be a change of strategy.
    Paul 1/4/13

  44. jc_braconi says:

    It smells of “fried” fishes around …

  45. Happysnapper says:

    Leica, a “Mickey Mouse” product?

  46. Donald Duck says:

    Are you muppets aware it’s April the 1st? As in April fool’s day? Wakey, wakey num nuts!

  47. Brian Davies says:

    APRIL FOOL! :)

  48. PiRIUS says:

    This HAS to be a sick “April Fool’s Day” Joke!!!

    • boyan_d says:

      @PiRIUS

      You wish !
      It smells a hell of a lot scarily SERIOUS to me.

      Dude.

      My Leica’s warranty is still good for a year and a half. If I am fast enough I can sell it for a good price before the announcement is official. Thank god this forum scooped the info.

      Thank you Àñdréà`s Jùrgèñsëñ. Outstanding journalism.

  49. Pete says:

    Nice one. Sounds like the Mickey is being played here. April 1.

  50. david says:

    Yes, it is April 1st, isn’t it? Trouble is, in Australia it’s well after 12.00 noon, so the joke’s on you.

  51. Paulj03 says:

    Brilliant! I connected Leica m9 to ipad via usb cable. I monitored the network traffic from the ipad to try to confirm the findings and to see if i could trap the msgs themselves with my homegrown packet capture app. The plot thickens.

    I found that indeed network traffic increased but even more interesting that it was only metadata! It was in a strange xml format and encoded in a strange, well, non-english language. I wondered where the data tom the metadata was. To make a long story short, the usb cable was acting like an antenna and the data were the images themselves. Images were being transmittted wirelessly.

    But to where. The strange thing about the packets were the msg lengths – not using standard tcpip but some other protocol like udp. Who could pick these msgs up? Mynthought turned to google and those streetview cars driving around but that is pure speculation. If google can do it so can disney.

    Then who has this kind of technology – RIM! Secure separate network for msging. Their playbook tethers to their blackberry to access internet using bluetooth!

    Why? Is this a plot to locate rich or passionate photographers the world over for theivery purposes. Or a strange effort to do a “leica -day in the life” book by some publisher like phaiden. More intrigue, the language seemed Asian.

    Then it struck me that it might be north korean since they have been hacking south korea lately. Could it be that kim jong un is trying to be the next Medvedev? A world leader trying to be a leica wannabe but no leica or trying to sell a photo for millions or billions?

    Putting 2 and 2 together. Didn’t google ceo visit north korea recently? Dennis Rodman? Anybody know what phone Dennis is carrying – perhaps new Z10? Why the m9 and not anither leica? I don’t own R or S, so can not check. No traffic on dlux6.

    Look for disney to buy rim or vive versa and follow dennis rodman marketing deals!

    Willing to share the metadata – on special, today only! Plot continues..

  52. Mitra says:

    Erm… April’s fool perhaps?!

  53. Pietro says:

    Ahahahahah, nice April’s fool :-)

  54. josé says:

    Poisson d’Avril!!

    Trés bien!

  55. Geoff Hopkinson says:

    Took me a Paragraph to wake up….Can I get the Ariel Mermaid Vulkanit on my M????

  56. Paulj03 says:

    Brilliant! I connected Leica m9 to ipad via usb cable. I monitored the network traffic from the ipad to try to confirm the findings and to see if i could trap the msgs themselves with my homegrown packet capture app. The plot thickens.

    I found that indeed network traffic increased but even more interesting that it was only metadata! It was in a strange xml format and encoded in a strange, well, non-english language. I wondered where the data to the metadata was. To make a long story short, the usb cable was acting like an antenna and the data were the images themselves. Images were being transmittted wirelessly.

    But to where. The strange thing about the packets were the msg lengths – not using standard tcpip but some other protocol like udp. Who could pick these msgs up? My thought turned to google and those streetview cars driving around but that is pure speculation. If google can do it so can disney.

    Then who has this kind of technology – RIM! Secure separate network for msging. Their playbook tethers to their blackberry to access internet using bluetooth!

    Why? Is this a plot to locate rich or passionate photographers the world over for thievery purposes. Or a strange effort to do a “leica -day in the life” book by some publisher like phaiden. More intrigue, the language seemed Asian.

    Then it struck me that it might be north korean since they have been hacking south korea lately. Could it be that kim jong un is trying to be the next Medvedev? A world leader trying to be a leica wannabe but no leica or trying to sell a photo for millions or billions?

    Putting 2 and 2 together. Didn’t google ceo visit north korea recently? Dennis Rodman? Anybody know what phone Dennis is carrying – perhaps new Z10? Why the m9 and x2 and not anither leica? I don’t own R or S, so can not check. No traffic on dlux6.

    Look for disney to buy rim or vice versa and follow dennis rodman marketing deals!

    Willing to share the metadata – on special, today only! Plot continues..

  57. GK says:

    Here I quote Ariel from “The Little Mermaid”:

    “I don’t know when, I don’t know how
    but I know something’s starting right now
    Watch and you’ll see, someday I’ll be
    part of your world.”

    Nicely done, especially the eared logo :)

  58. BTW, it is heavily rumored that Leica will also issue new firmware for the M Monochromatic enabling color. Disney doesn’t do B&W anymore.

    -Marc

  59. Bob says:

    I’m getting tired of these childish April fools games,

  60. Robert Shaw says:

    Quality erosion has been getting worse since the 80′s, it would be nice to think Leica would not let go for the “selling up” option.
    I wonder how long it will take them to find a cheaper way to make the lenses…..

    But then luckily for all….its April the first !!!

  61. 50lux picks up the story. We’re running with it.

  62. A. P. says:

    A lot of work behind this lol nice one :D

  63. Lee says:

    APRIL FOOL …………….

  64. Les_Sismore says:

    Gotcha!!

  65. Harry Briels says:

    Absolutely not a very nice April joke!

  66. David Killick says:

    Looking forward to the new models! The alignment with the entertainment industry makes a lot of sense. This really shouldn’t come as a surprise. Remember, Leica launched a Snow White M8 a few years ago. In fact, there has been a connection between Disney and Leica for years. Disneyland’ famous castle was modeled on Neuschwanstein in Germany — not a million miles from Wetzlar!

    The Mickey Mouse logo in place of the red dot will look good. Perhaps there should be a choice of red or black ears? I am sure there will have to be a new Leica Minnie model. and can we expect a Nemo underwater camera?

  67. Nigel says:

    Well I am the only one to see that this is an April fool? Surely not?!

  68. Monkey boy says:

    I hope they bring out a new M “mickey ear” viewfinder attachment

  69. AndyBarty says:

    It’s not surprising. I saw it coming.

    Leica Goofed with the M8 and the Mickey Mouse management introduced the IR filters. Then, the introduced the Snow White version for wedding photographers.

    Following that, they associated themselves with the Seven Dwarves: Seal, Overgaard, Kim, byBrett, Jono, Tribble and Mein.

    They often reflect on the time when Walt Disney was a lad and Magnum photographers actually used Leica M cameras.

    Since Donald Duck took over the company, there’s been nothing but cartoons for strategy.

    Heigh Ho

    Barty

  70. Ian Porter says:

    Happy April Fools Day! Me Leica!

  71. Glen Tarsan says:

    Rejoice!
    The future of Leica is secure at last!!!

  72. Mike Marlow says:

    Fantastic April Fool’s Day spoof – the work that’s gone into this (congratulations!) has resulted in a piece of ‘journalism’ of which Pulitzer would have been proud…and who says the Germans have no sense of humour??

    Well done to all concerned.

    ps – if this is true after all, I’m organising demos – pm me.

  73. Ha ha, an excellent April Fool’s joke. Very good.

  74. David Strachan says:

    Hahahah, a very obvious “April Fool” prank…don’t panick folks, all will be revealed.

  75. Haha… Nice joke on April 1

    Regards

  76. Pietro Cozzi says:

    Great 1 april joke!!!!

  77. ASpes says:

    as McDonald’s adverts go … I’m loving it.

  78. Eire says:

    Haha “an IT security expert, feeded the name “yrvpn-pnzren.qvfarl” into a decoding software”, good one!

  79. Andy C says:

    Hi , we’ll that explains why my new Vario Elmar S 30-90 just laid a Egg !!! (Minnie Duck that is) Donald you cheeky chappy!!

  80. Woody says:

    And the next Leica Historical Society will meet at Pismo Beach, CA to shoot Cinderella…er……….Cinderella shoot

  81. eddie maes says:

    .
    I would hardly believe that these Dwarves at Disney’s could handle a Giant like Leica…
    8-)
    .

  82. Jenny says:

    Nice April Fool’s joke!! Clever stuff :-)

  83. Patrick Delaney says:

    Old news! We knew it when Leica brought out Mickey Mouse X2s at last year’s Photokina. Come to that, when a ‘salesman’ overrode the designers and insisted on Mickey Mouse half ears on the sides of the X1.

  84. Patrick Delaney says:

    Appropriately the Mickey Mouse X2s have Easter egg colours, too!

  85. Henry Miner says:

    The usual April 1st silliness, but unfortunately, the V-Lux 40 is still here.

  86. MORE2C says:

    Being up front in the clock stakes, I have had a few more hours to remember despite being Easter Montag it is still APRIL ONE “Good one’

  87. Alex says:

    April fools day….

  88. aik says:

    LOL, must be april 1th

  89. TerryB says:

    Come on guys, it’s 1st April. April Fool on all those who’ve fallen for it!

  90. Stephan says:

    Oh ! April Fool’s…Thats a nice one. Cheers!

  91. Rena Pearl says:

    If it is true, and personally I hope it is not, I think that the quality of the products will go down. Can you just imagine having a Leica M made in China!

  92. alan says:

    April Fools! You got me there for a second!

  93. Tim Wortman says:

    This has to be the best April fools day construct since the BMW advertisement (some years ago) claiming that the superb aerodynamic qualities of their cars meant that you could drive through a car-wash with the sunroof open, and the interior would remain dry. Congratulations Andreas.

  94. Mark says:

    Would that then make the Leica Forum the Mickey Mouse Club?
    Happy April Fools, which by the way, is my birthday :-) No foolin’.
    Mark

  95. Andre Cadet says:

    Sir/Ms: I bought my first Leica (M3 w/1.4 Sumilux and MR meter) in 1966 In Franhfurt!!!! AND IT IS STILL GOING STRONG!!!! The decline and fall of America is happening!!! NOW the decline and fall of LEICA!!!!! WHAT MOTIVATED THIS DECISION??? GREED???? LIKE EVEYTHING ELSE???? I AM SADDENED!! Is there any possiblity that Leica owners and purists could form a company to stop this maddness and KEEP LEICA == LEICA!!!! WHAT IS NEXT? MY WIFE BEING BOUGHT OUT BY A BILLIONAIRE!!! TEARS!!!!

  96. Antony A says:

    Thank you, Andreas, for breaking ‘The Wetzlar Code’, and sharing The Truth with your fellow members of the Forum Cloister.
    I have often pondered on the significance of the mystical ‘M’. What does it MEAN?? Research has yielded no conclusive result.
    ‘M is for Milestone’? – according to the latest Leica publicity material. Possibly.
    M for Maestro? The new image processor. Wrong!
    M is for Multifunctional? A good guess, but again: niet.
    M ist für Messsucherkamera? Nein! Nein! Nein!
    … Much too obvious. (A red herring to mislead the gullible.)
    But, now, at last the shroud is torn asunder and – we know:
    M is for Maus / Mouse.

    Andreas’ account – his relentless and cunning Quest through the labyrinth of clues; the final conquest – is worthy of much earlier sagas.
    For, surely, Leica – with its chivalrous dedication to purity, integrity and excellence – has always been The Holy Grail of photographers.
    So it is only right and fitting that it has, after vanquishing – and so heroically – so many tests and challenges, come to find its new home in a mighty and legendary fortress whose high turrets and shining white ramparts are topped with coloured streaming penants. Schloss Disney!
    No doubt the deal will be sealed at Mickelmaus … Viva ‘M’ickey!
    8:•D

  97. kikii says:

    great story line…happy first of April to you.

  98. Ash says:

    Good one for the all fools’ day…

  99. heiner says:

    very bad news!! I have very bad experience dealing with them, Uncle Dagobert (guess this was his name, the rich guy) always wanted to pay half and get something for free.

    The sensors of the Ms will shrink, Noctilux made of plastice – that,s the future!

    BR
    Heiner

  100. Andy Cheung says:

    Happy April Fool’s Day

  101. alfonz says:

    One could have guessed it from looking at the m-camera forum.

  102. Ansie says:

    Happy April fool?

  103. Colin Clarke says:

    The other detail from the code: when you use any Leica henceforth, you always have to wear Mickey Mouse ears, and on April Fool’s Day, you also have to carry a Leica Min(n)ie.

    Hey, Disney ain’t so bad … “when you wish upon a star … makes no difference to Like Ahh …”

  104. Steve Platz says:

    Also, check out Google Smell, gents!

  105. Carroll Glass says:

    Well done, enjoyable April first post with much fun.

  106. Chris minnick says:

    My X2 has been hacked by Looney tunes, Marvin the Martian… Every Image I make is a photo of Marvin. This just started today, April 1st. What is going on???

  107. WETSU says:

    April Fool!

  108. Julian Paren says:

    It is strange that the big stories all break on the same day of the year.

  109. richard handwerk says:

    if the u.s. takes over leica that is the death knell.

  110. Jeremy says:

    As Chris points out, the date is critical, the day when black holes ope

  111. Apo-Ron says:

    Good One, Andreas!

    Auch ein Monochrom-Sondermodell ist geplant:

    Robert-Capa-Edition, durch die Kugelmuehle gejagt, nicely brassed.

  112. Rob O says:

    April Fool:)

  113. Yossi says:

    Very good April fool’s story

  114. Dmitry Goldgaber says:

    Quite elaborated April 1st joke!

  115. David Meltzer, M,D, says:

    hi all, this is April 1st!

  116. Charles Woodhouse says:

    I see this a natural progression. Leitz has been making Mickey Mouse cameras since they abandoned the core Oskar Barnack design in 1954 and introduced the over designed Leica M3. Eleven years later they brought out their much vaunted Single Lens Reflex, the Leicaflex and the world asked, is this IT. A grossly over complicated and outdated design that couldn’t even offer a 100% viewfinder.
    A few years ago a friend lent me a Nikon D80 and a Leica M8 to compare. The Nikon was a joy to use and I produced some great photos, but the Leica was a pig and my photos looked amateurish.
    I own about fifty pre M3 Leicas and they are beautifully ergonomic little tools, but Leica jumped on the Disney bandwagon nearly sixty years ago and such is their fate.

  117. ARNOLD CRANE says:

    This must be some sort of an April Fools Joke!!!!!

  118. metanous says:

    You had me until Disney World Wetzlar! Tho’ the newly branded shocking pink cameras should have been a clue. I thought “no way! O wait–it’s April 1st!!!”

    Nice work! From the creative mind of Leica, of course! Always a pleasure.

  119. Conrad Stahly says:

    April Fool!

  120. Do they celebrate April Fool’s Day in Germany?

  121. Richard Walker says:

    Hey Guys – This is very disturbing news, but then I reminded myself of the date today – I suspect you’ve all been had on April Fool’s day

    Regards

    RSW

  122. Paul Luisada says:

    Indeed, it is, after all, April 1
    A well-documented story. I’d personally like the mouse ears on the red dot, but only on the cameras that carry one.
    A deal like this would give Leica a lot of financial resources, so we won’t have to worry about the Duesenberg Syndrome, even if hard times are going away.

  123. Ray Putin says:

    This is great news.
    Now we will be able to buy Chinese made Leica at Walmart for $10. Hopefully it will still have the red dot.

  124. Eduardo A says:

    APRIL 1
    FOOLS DAY LOL

  125. Michael Cienfuegos says:

    I just noticed the date. April Fools!

  126. HenryT says:

    A lot of effort for April Fools Day!

  127. Chinka says:

    My source within Solms just comfirmed that Hello Kitty will be the new owner of Leica. Kaumann lost interest in cameras and is using the capital influx to start a dildo company cause it finds more pleasure in it – the ultimate german simplicity and engineering, a tool for a lifetime, built like a tank, wheater sealed, it records video with an adapter for the venerable R lenses for your own pleasure. All manual. Silent – the only sound you will encounter is going to be your own heavy breathing.
    Limited Hermes edition leather gimp mask. Ya Klaus ich spritze!

  128. Domingo Martín says:

    It all makes sense now. I recently saw a group of little children with colorful plastic Leicas and puppets popping out from the lenses while making funny noises. I couldn´t believe my eyes but now I understand: they probably were Leica secret beta testers.

  129. Martin says:

    It’s an April Fool’s Day joke. Disney is a public company and would have to declare all of this. April Fool.

  130. I always thought the IR filters on the M8 were rather mickey-mouse.

    Happy April fools day!

  131. Ric den says:

    How could they sell out to those Americans?

  132. Mark Armenante says:

    Well done Andreas

  133. Stephen says:

    Very well done! Now get back to making some M cameras.

  134. Cerrito Kid says:

    It is amazing the mischievous things people can do now that they no longer have to spend those long, lonely hours in the darkroom. nicely done.

  135. JBA says:

    Brilliant!

  136. Gaby Rinzler says:

    Quit an elaborate April fools day prank???????????????

  137. Roberto says:

    Very clever!!!!!!!

  138. Andy C says:

    No Comment !!

  139. Sönke says:

    Super, Ammo! Lange nicht so gelacht!
    Lg
    Sönke

  140. Kim says:

    Hook. Line. & Sinker! Only after I was trying to explain the magnificent feat of discovery by these techy people! I’ll be glad when 4/2 is here!

  141. Dana says:

    That was awesome!
    Thank you.

  142. Hugivza says:

    Well done – an excellent spoof!

  143. Johnnyj says:

    Thank you, Andreas! The first couple of paragraphs were a fright. But then it started to be apparent. By the end, I was laughing so hard that I had tears in my eyes. Good Lord, someone has got far too much time on their hands! It’s the best laugh that I have had in a while. The deadpan picture with you in the “ears” was almost too much to take over breakfast. Coffee came out my nose, yuk!

  144. translunar says:

    My heart leapt into my throat for a minute or two there. Was absolutely devastated. Very best and worst April Fools yet!

  145. Jon Donahue says:

    And there I thought we’d see a hostile takeover by Kodak!

  146. James Lewis says:

    This really was fun … nothing more ironic, especially visually, than the combination of Leica & Mickey Mouse.
    Leica (is) Mickey Mouse! Now that *is* Goofy!

  147. Robert Parker says:

    I think they should make the X2 ‘Mickey’ edition with the purple top – it looks great !!

  148. […] die Ankündigung aus dem Leica-Forum nun so positiv ist, das kann ich heute noch nicht entscheiden. Es ist zumindest sicher, dass Leica […]

  149. […] joke: The designer of this camera seem to have been inspired by our April hoax last year – although we would prefer […]

Leave a Reply