M8 and Perceived Quality

[SJP]

Maybe it is worth adding that perceived quality does not help in the long run unless 'objective quality' is sufficient to consolidate the perception. I.e. if the M8 images were not good enough the perceived quality balloon would deflate rather dramatically. So far despite the high ISO & IR issues the M8 is hanging in there. This is due to the fact that the phenomenal lens quality does shine through under most, if not all, circumstances.

Nevertheless it is interesting how perception can keep a company alive against all odds - take e.g. Alfa Romeo that suffered from sub-standard quailty for a long time but seems to have pulled through, similarly Ducati. There is more to buying stuff than objective quality - it involves the heart as well as the brain.

[Robert Belasario]

It's called branding, Apple must be the biggest "brander" in the world. Although quit good quality Apple has branded their name as being something special. They can introduce anything, at any time and it will automatically become a succes, not because of the features or quality but only the name "Apple" ... and this at quit high pricing structures.

iPhone 3g ... 1m sold over the first weekend, great for a phone that has a battery life of 3 hours (all features turned on) ... but people don't seem to care at all, they flock out and buy it.

smart, I must say.