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07/01/08, 01:02 PM
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#1 (permalink) |
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Erfahrener Benutzer
Join Date: 03/20/04
Posts: 710
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Leica--focusing on profit
If somebody has posted before... sorry
here is a link to a video : YouTube - Made in Germany | Leica -- Focussing on profit |
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07/02/08, 02:16 AM
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#2 (permalink) |
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Erfahrener Benutzer
Join Date: 04/30/08
Location: Rohnert Park
Posts: 252
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Re: Leica--focusing on profit
Very interesting video. 1000 M8's per month and 500 film cameras per month. Leica better concentrate on making a profit because they certainly can't keep up in numbers. The comments Dr. Kauffman made regarding the type of user Leica see's their cameras going to was also interesting.
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07/02/08, 12:02 PM
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#3 (permalink) |
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Erfahrener Benutzer
Join Date: 06/29/06
Location: Christchurch, New Zealand
Posts: 223
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Re: Leica--focusing on profit
Interesting video, and good to hear from Dr. Kaufmann himself. Leica photographer Jim Rakete also interesting. Key points: Leica catching up with digital technology, M8 first digital camera made in Germany, expensive, target market want something "special", cheaper Panaleicas for mass market, company restructuring and de-listing from the Stock Exchange. Not sure about that last one; German business world does not seem to be as stock-market oriented as other countries.
Good luck to Dr. Kaufmann! An even more proactive, customer-focussed marketing strategy would be welcome. |
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