[abrewer]

"Soccer Mom" is more of a demographic of well-off suburban American families with school-age children in my perception. It also encompasses "Soccer Dad" who is usually white, upper middle-class, well-paid and able to afford luxuries like the better imported cars, big-screen TV's and (hopefully) Leica's!

Have to add to what William says that in my view it's not having any product to show and sell, rather than botching a sale, that's the problem in the field. I'd very much like to see new Leica-owners who bought at Best-Buy coming here to this Forum for the help they need and can't get from the (generally) dull salespeople at the big box stores.

Thanks.

Allan