[lambroving]

Hmmm... Soccer moms with M8's? I don't THINK so. If he thinks digital is a lot more than a way to make tools for pros and and build sales in that segment to save the bottom line... If he doesn't understand M glass images on slides or negative... If he can't see the magic... To increase Leica sales in BOTH segments, the advertising has to stress quality and artistry in the images a Leica can make, not just in the quailty of the gear.

Most soccer moms of today will have no images of their children by the time they are out of college anyway IMO.