Quote:
Originally Posted by pierovitch
Make it personal.
" a Leica for your life "
a different emphasis on words can give different meanings.
let the buyer define what it means to them.
something makes you press that shutter release that is very individual to each owner.
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Pierre, that is quite lyrical, particularly that last part.
Your idea is simple, high-impact and easy to translate into other languages. I can see a campaign along the lines of "La vie en Leica" or "La Leica vita". It also resonates with the Walther Benser book "My Life with a Leica".
Love Life - Live Leica.
Regards,
Bill