Thread: M campaign
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Old 05/15/08, 03:35 PM   #38 (permalink)
stunsworth
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Default Re: M campaign

Quote:
Originally Posted by erl View Post
Certainly, Leica will have a large editing job in front of them, but I suspect the first edit will be a 'fast' edit to select the eye catchers.
Based on my experience of editing my own shots, and a few stints of editing for a LUG project, I'd guess getting from 1,000 to 50 or 40 will be very quick and very easy. It's the next, secondary edit that's difficult in my experience.

I agree with a previous poster that many of the shots don't look suitable for an ad campaign, but we all love our photographic children - well, most of us do I guess - and want to share them. It's the job of the campaign people to sift through what's available and select the ones that appeal to _them_.

The assumption on my part is that the general thrust of the campaign is going to be along the lines of "this is what people like you can achieve with an M8". Like all ads that's not necessarily true, but we don't believe the ad men anyway do we? <grin>
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