Thread: M campaign
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Old 05/14/08, 03:19 PM   #15 (permalink)
offshore
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Join Date: 04/30/08
Location: Rohnert Park
Posts: 233
Default Re: M campaign

Quote:
Originally Posted by jimmy pro View Post
Not meaning to be argumentative but I always thought images mainly demonstrated what the photographer can do. Sure it's the strategy of advertizing to make gullible guys think that buying the product will make them able to do as good as the examples in the ad whether it's making photos with a camera or getting laid by a hot chick by smoking a certain brand of cigs. But let's be honest here, if you need help from the camera to make your pictures better, then most likely things like autofocus, matrix metering, anti-shake, and all that junk are going to get you there rather than an M8 which requires the photog to much more understand and deal with technical aspects of photography. The so-called simplicity of a Leica is a relief from all the buttons and functions and bells and whistles only to someone who knows how to achieve it all manually, and above that, wants to do it all manually. What it seems to me is that if Leica wants to maximize sales then they need to figure out exactly who there target market is and why they buy Leicas, and then taylor there marketing to appeal to that group.
A photographer can't take a picture without a camera and lens regardless of their vision or what they can do. When you buy property it's location, location, location, when you buy a camera system it's optics, optics, optics and to a large extent, in digital photography, how well the sensor resolves an image before processing. There are also some intangibles in photography such as how the camera and photographer work together to accomplish the vision. Having to struggle with a camera in the field when lighting is changing or subject matter is changing can affect how the vision is accomplished, or not. Although a camera is a machine a photographer is just another person without one and their vision is just a thought until the camera brings it to fruition.
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