Quote:
Originally Posted by jimmy pro
What it seems to me is that if Leica wants to maximize sales then they need to figure out exactly who there target market is and why they buy Leicas, and then taylor there marketing to appeal to that group.
|
I think that's what they are trying to do with this appeal. All of the categories seem (more or less) to be things which they perceive (rightly, wrongly, or partially) are desireable characteristics in a camera that their target market wants.