[johnbuckley]

I agree with Pascal and Sean, and others who support the M8 name. Objectively, if you look at all the new products announced this week, Leica is on fire. Sure, Panasonic has carried some significant weight for their digital products. But everything I have read about the M8 says that this camera is going to revitalize the Leica brand, the Leica image, and that everything we know about Leica -- the glorious optics, the minimalist aesthetic, the emphasis on photography, not computing -- will be pushed to a broader audience. And then there is the way we all have been manipulated like Pavlov's dogs, drooling over leaked photos. This is buzz marketing, and who would have believed "sleepy Leica" would have used the Internet the way they have. I say bravo on the products, and as important in some ways, bravo on the strategy for engaging a core audience and branching out beyond it with these product launches. JB