Quote:
Originally Posted by stnami
They want a hassle free camera both in operation ad reliability, there seems to be other manufacturers that can fill these requirements already.
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Right to the point! Leica's value proposition is powerful but very limited in scope. It is very narrow and VERY risky. One of the normal business requirements is to manage (usually means minimize) risk, and they do it very badly. Their actual and potential client base at the moment is so small that one serious mistake and that's it, that's all. Time to smarten up. They need to replicate the M3 miracle - retain the good conceptual basics, and develop something that accepts the 21st century market. Pretending that digital, SLRs, autofocus etc is a passing fad and not worthy of consideration is a recipe for disaster, and to then hope that any serious number of customers will pay mortgageable prices is suicidal.