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Old 02/27/08, 05:59 PM   #57 (permalink)
Speenth
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Join Date: 06/20/07
Location: Hemley and Vienna
Posts: 277
Default Re: Erwin Puts on Leicas future

Quote:
Originally Posted by hankg View Post
Apples and Oranges. Seven is like Leica pre digital a maker of fine handmade mechanical devices. Leica is not in that business anymore. It's now in the computer imaging and with the low end point and shoots the consumer electronics business. .
Good points Hank, and I think my earlier highlighted comments complement your accurate obervations. If Leica are going to be in the digital imaging business, then they have to be up there with the best. Any other strategy in today's throwaway world is doomed. They have not focussed, they are not efficient, they lack clear leadership and they do not research, develop, market and promote their product effectively (today's press release being testimony to that).

Seven = Make the best of whatever every discerning customer needs - always.
Leica = Make kit to please a discerning, but dying breed.

Select your preferred strategy.

Last edited by Speenth : 02/27/08 at 06:01 PM.
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