Quote:
Originally Posted by Speenth
Given my highlighted observations, Leica might do well to study the Seven story.
Seven Cycles | |
Apples and Oranges. Seven is like Leica pre digital a maker of fine handmade mechanical devices. Leica is not in that business anymore. It's now in the computer imaging and with the low end point and shoots the consumer electronics business. Leica's small size is a real problem in the new business it finds itself in. If it was innovative enough it might be able to assemble really interesting alternate design cameras from off the shelf components but Leica has not shown any outside the box thinking since it introduced the M3.
Many of the traits that served Leica fairly well (it has not been doing well for years) as a boutique maker of retro mechanical devices don't translate to digital.