Quote:
Originally Posted by mjh
The only reason that Leica did and does survive is that they are not like every other manufacturer in the market.
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That's a great point, Michael.
To be frank, I don't think Leica has an advantage in technology nor marketing when being compared to its competitors, especially when digital cameras, like computers, has become a commodity in today's market.
Leica should focus on industrial design, the offices in Solms and/or Wetzlar should be filled with designers, programmers, marketing persons instead of workers standing along the assembly line, they don't even need a warehouse.
If they could have one thing, just ONE thing ... close to the ipod - which doesn't have to be a high end product, doesn't need to be technology advanced either ... they can sit on years' of massive profit.
Then they can use the profit gathered from popular products on some status symbol products ... and they don't need to worry whether people will buy it or not - a flagship product which gets people to talk and their name brand polished.
They could make something like the Ricoh GR ... Sigma DP1 ... dump it into the market, and drive people nuts.
And they don't even have to make it ... who cares if the MacBook, ipod, iphone are American built or not?
Electronics and labor costs are NOT Leica's forte ... forget it, now that is a losing battle ... they've only have to make ONE right decision.