Quote:
Originally Posted by Speenth
I agree absolutely about the Porsche example, but perhaps not in the way that you intended - Porsche once doggedly made the same old car every year - the 911. It tried a few tired-looking alternatives, even a badged-up volkswagen and then it hit on a great idea - appeal to the common man. The result was about as far as you can get from the Porsche ethic - a hulking great ugly, pretentious beast of a family tractor called the Cayenne which of course, now outsells everything else from the Porsche stable and gives them the dosh they need to make high-end masterpieces for the true enthusiast.
Leica needs a Cayenne and it needs it fast!
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In a similar vein Nikon makes the D300, that sells in the millions, which allows them to make cameras like the D3.