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Leica needs to offer high quality goods at a fair or realistic price. That's what they sued to do and they were very successful. Take a look at Porsche. They got it right.
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I don't understand your comparison with Porsche. Porsche build their cars for about twice the price of comparable mass market prices, and the cars don't go faster because of this. It's their reputation, their very expensive GT-models and their marketing that make the difference. Once Porsche will start to build a car at the price of a Nissan, they will loose.
The more and more I read all those comments about Leica, I see that people don't want to see the options of the Leica company, but their needs to buy cheaper Leica stuff.
And onther thing: Leica is not responsible for the decline of the american currency. If European craftsmanship is no longer in the reach of american customers today, this is mainly because of some homemade financial problems in America.