Quote:
Originally Posted by bill
1. Selling OLD things to OLD clients (easy but declining business)
2. Selling NEW things to OLD clients (still quite easy - milking your existing customer base)
3. Selling OLD things to NEW clients (harder, but requires no investment in the product)
4. Selling NEW things to NEW clients (hardest of the lot)
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Bill,
I agree with what you are saying but that is still not an excuse for this dog's dinner of a web site. As an example I offer
Apple - surely a corporation aimed at your groups 3 and 4 if ever there was one; new things to new clients, and creating new markets for good measure. (Perhaps that should be Group 5?).
I would further argue that Apple is even more likely to want to appeal to the emerging trendy twenty-somethings than Leica, yet apple.com is a paragon of clear tasteful web design. This, from a company with only twenty year's design heritage to draw on. Leica's reputation for design is greater, deeper and older. No, sorry, the you're-to-old-to-understand argument doesn't wash. It is just bad design.
with best regards
Michael