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Originally Posted by visiondr
Gerry,
Here's the item I think was referred to (from DP review)
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Since it was presented last year, I really dislike the idea that Leica placed two marks for chosing focal length on the viewfinder. Focal length does not change just because I change the sensor size (i.e digiatl to analog). This is simply unprofessional. Many companies still play the 35 mm equivalent game and are also dead wrong talking about focal length multiplication factors. You can read a lot of BS especially at the german Sony web site talking about Zeiss lenses (go there it is wonderful wordsmithing), Olympus is completely off (relating 4/3 to other digital and to 35 mm film, they even claim funny magnification factor magic for their macro lenses) and Leica is in line with all this at least for the viewfinder as well as typicl replies from Leica reps. What comptetence should I expect from Leica (my preferred company) in the future if they try talking me into focal length multipliers and things llike that? Photography is not limited or a function of 35 mm cameras. Nobody will ever tell you that a 80 mm lens on a medium format cameras is actually a 50 mm lens in some other system.