View Single Post
Old 07/24/06, 10:54 AM   #17 (permalink)
waileong
Benutzer
 
Join Date: 09/09/05
Posts: 66
Default Re: What is Leica doing to attract ...

Nothing. That is the problem. But on the other hand, what does Patek Philippe or (insert other equally expensive brand) do to attract young buyers? They don't target 'em by age, they do it by wealth. If you're Paris Hilton and can afford expensive stuff, they'll be more than happy to serve you.

Luxury watch makers advertise in high society magazines. Perhaps Leica can do the same too.

Quote:
Originally Posted by chrisweeks
the next generation of M-shooters?

I've always wondered. I mean ... I'm "close to 40" ... being in Los Angeles ... we just don't admit our age.

It would seem, though, that Leica only caters to a significantly older crowd.

Won't they need a younger customer base to insure their survival?

Of the "older Leica customer base" what do you guys do to help younger photographers discover the beauty of Leica glass?

If you say, "oh we have the digital-m coming out," I don't know many of the kids in PJ school nor assisting who are going to be able to afford that.

Just wondering...
waileong is offline   Reply With Quote