It might be nice to put together some promotional offerings for those in Photos schools whereby certified students can get M's at prices close to cost. Think scholastic software discounts (my company does a ton).
You basically fund (in opportunity costs only) a new generation of interest to ensure a future base. Toyota for years has used a similar strategy when entering a market to gain market share. That said, the "pro's and con's" of rangefinder photography would have to be introduced in some class curriculum for it ever to take off.
Hopefully Leica will adopt some strategic programs of this type at some point to infuse some younger blood into the customer base. Maybe they can fund, in a limited way, a "masters tour" of some notable rangefinder photographers to appear at major art and photography schools
Chris- Even though I'm in Nor-Cal I use a nice general "around 40" descriptor myself
Kent