Re: What is Leica doing to attract ...
Well, I bought my first Leica when I was 17, in the early 80's. It was a lllf red dial which I still own and use regularly.
Younger photographers should be able to afford an LTM camera today. Or, for that matter, one of the older reflex cameras.
The digicams aren't overly expensive so there are many ways into Leica ownership. However, I don't think that Leica need to target products at 'young' buyers. Anyone really interested in photography will know about Leica and their reputation. They will aspire to owning some Leica equipment (as I did).
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